Houston based diamond specialist Whiteflash is bucking the current economic trend by reporting record high export figures which now total a year on year rise of 30%.

Whiteflash attributes their phenomenal success to a combination of factors such as the economic upturn in a number of the countries they currently export to, along with well-targeted localised advertising campaigns and a strong referrals trade.

Whiteflash recognizes and fully embraces the globalization of business and now has live customer service in operation 24 hours a day. This enables coverage of the time zones of different countries. To complement the expanded coverage they also employ fluent speakers in a number of languages including Russian, Japanese, French and Spanish who are based at their Houston head office.

The company is proud of the fact that a significant percentage of their growth is the result of repeat business and a strong word of mouth and referrals ethos. They are dedicated to offering a premium shipping process alongside award winning products and a stunning range of top quality diamonds and jewelry. Whiteflash believes in only offering high quality products and specializes in supplying A CUT ABOVE® Super Ideal Diamonds. These extraordinary gems are considered by experts and international diamond connoisseurs to be among the finest diamonds in the world.

One of the main growth areas for Whiteflash has been in Asia where there has been an increase in demand for high quality, precision cut diamonds. The Whiteflash reputation for outstanding customer service combined with a large inventory of ideal diamonds is particularly appreciated in the Far East. They are a trusted supplier of high quality products and have a strong reputation amongst international diamond buyers.

Whiteflash feels that being based in Houston has also been a key to their success as it is a city with a vibrant cosmopolitan atmosphere and is an important international hub for US offices of a number of Asia-based companies. This combination of elements has put Whiteflash at the forefront of the American diamond industry, positioning the company for significant growth in the coming years.

The increased security and reliability of e-commerce has led to an increase in online sales. Buyers are more confident in making online purchases and are becoming more familiar with international companies. There is now more accessible information available which can be used to research businesses. This shift in buying patterns has added to the growth of Whiteflash because of the increased numbers of international customers who know they can buy with confidence.

In May 2014, Whiteflash was named the Winner of Distinction for all retail jewellers across the Greater Houston area by the Better Business Bureau, adding to a list of honors received from the BBB in each of the last nine years. In addition to these accolades the company is proud to maintain a BBB rating of A+ for product quality, customer service and innovation. In the words of Eliezer Eber, Whiteflash COO, “Our laser focus on the customer experience and an unwavering commitment to operating in accordance with our core values have been the keys to our success, and give our entire team a great deal of pride and satisfaction”.

One of the reasons why buying loose diamonds from companies such as Whiteflash is becoming more popular is because of decreasing availability of fine goods. The increasing scarcity of gem diamonds is due to the lack of discovery of any major mines in the last 10 years and the fact that there are now less than 20 years supplies remaining in current operating mines. Demand is also overtaking supply and mines cannot keep up with the previous historic production levels. The experts at Whiteflash feel it is only a matter of time before demand outstrips supply. Whiteflash is well aware of the changes in the diamond market and stocks only the highest grade and cut quality of diamonds available, ensuring that they continue to provide items of distinction for their growing clientele.

Emerging economies such as Brazil, Russia, India and China are beginning to step up their buying of diamonds as a way to hedge against coming shortages. The price of investment diamonds has seen considerable growth over the last 5 years and the natural medium-term growth rate is projected at 12-16% per annum by investment management companies.

In America itself, some companies are positioning themselves for investment in this prize asset. A group of hedge fund traders launched Investment Diamond Exchange in Los Angeles in March 2013 with the main purpose of helping investors to buy diamonds where there is no intention of turning them into a piece of jewelry. A Chicago company called GemShares launched a partnership last September with the Nasdaq OMX Group NDAQ. The result is GemShares, the Global Investment Grade Standard Diamond Basket Index which has the main objective of the creation of an exchange fund which is backed by diamonds. The USA imported almost $23 billion of polished diamonds in 2013, up more than 16% from 2012 (fortunes.com).

The move by these countries to buy diamonds along with the surge in interest in America is sure to entice other large investors to look to follow suit. Whiteflash is always happy to give assistance to those wishing to acquire diamonds of high quality and which represent significant stores of real value.

Debi Wexler, CEO of Whiteflash says “We are proud to be helping the economy of America to recover from the recession. As the economy has regained strength there has been a significant increase in the demand for high quality diamonds. Whiteflash stocks the largest inventory of AGS ideal diamonds in the world and has a global reputation for supplying the highest quality diamond jewelry.”

Notes to editors:

1. Whiteflash specializes in high quality loose diamonds and a wide range of diamond engagement rings and fine jewelry. The company has an impressive range of designer rings which sell alongside their loose diamonds including their range of engagement rings which offer choices such as classic solitaire diamonds, halo rings and intricate pavé styles. They also produce unique custom designs working directly with the customer and crafted by Whiteflash master jewellers.

2. Whiteflash started business in 2000 and now has a team of 30 experienced and enthusiastic staff who are passionate about the diamond industry.

3. A Whiteflash A CUT ABOVE® diamond is at the pinnacle of diamond cut quality. Only those awarded the AGS Triple Ideal by the American Gem Society Laboratories (AGSL) are reviewed by Whiteflash and then only those which are considered the absolute best are selected to be A CUT ABOVE®.

4. Whiteflash has a comprehensive stock of diamonds which are available in a range of carat sizes from 0.30 up to 5.00 carat gems. They also have a very personal boutiques style showroom in Houston where customers can visit to select their diamond in combination with their website.

5. Whiteflash is a member of the prestigious American Gem Society.

6. Whiteflash is one of the only retail jewellers certified for ISO 9000 total quality management.

For further information please contact:

[email protected]

832-252-6770

Whiteflash Inc.

2150 Town Square PL #330

Sugar Land,

TX77479 USA