Loyalty programs are a unique way of approaching reaching a wide range of customers and retaining existing customers.

Employees are the important stakeholders in an organization or a company,

A customer loyalty programme is a structured marketing approach that helps businesses to recognize and reward customers who purchase a brand or engage with the brand on a recurring basis.

In the present era, the Loyalty Management System in India is structured with the potential to benefit the firm.

In the present era, the Loyalty Management System in India is structured with the potential to benefit the firm.