For your Tienda de musica to stand out from competitors, you need to come up with an effective marketing strategy so that customers can notice you. Disruptive marketing is the surest way, which involves combining several marketing strategies to achieve the perfect blend. To do this, you must first see things from a customer point of view, only then can you come up with ways to bring value to them.

1. Unlikely Partnerships

Think out of the box, for example maybe a bank that wants to sponsor an outdoor concert, get the performers to use your Instrumentos Musicais such as the Sax Alto Yamaha, get it out there and ensure that the MC gives your store a shout out. Another example would be partnering with a tattoo parlor, unexpected right? The outcome will surprise you.

2. Guerilla marketing

A lot of leg work is involved in this strategy, but then again, nothing comes easy. Put up your posters everywhere (observing legal parameters, of course) about your store. Send the word out there where people can get the hottest musical instruments. Send it out to schools and churches; literally, anywhere there is a music scene.

3. Niche focus

Do your research and focus on a small segment of the market. Deliver in a profound way that blows their minds. Give them something that they never thought they could have, not only in regards to the instrument but also knowledge and after-sales service. For example, you could decide to narrow down to a Teclado Musical. Ensure that all the customers that come into your store looking for a Teclado Musical get more than what they came for.

4. Using Influencers

Influencer marketing is massive right now because everybody is on social media. If you see a Sax player with more than 100K followers, engage them. Send them a Sax Alto Yamaha, and they will genuinely support your product, putting it out there to their audience. Be sure to receive tons of traction from this engagement.

In conclusion, make customer-centricity the main focus of your marketing strategies and watch how your Tienda de musica flourish.

Contact Us

Egitana Musical, Lda.

Website: www.egitana.pt

Address: Rua General Pinto Monteiro, 15 CV 6300-713 Guarda

Phone: +351 271 222 048

Email: [email protected]