The stability in high temperature and flexibility in low-temperature exhibited by the polymers, which are modified using E-SBR is expected to drive the global emulsion styrene butadiene rubber market growth over the forecast period. The global emulsion styrene butadiene rubber market is estimated to reach US$ 8,380.3 million by the end of 2027, exhibiting a CAGR of 4.0%, in terms of value over the forecast period, owing to increasing demand for emulsion styrene butadiene rubber from various end-use industries such as automotive, construction, and others.

Emulsion styrene butadiene rubber is used on a large scale for manufacturing automotive tires and gaskets, among others. Moreover, growth in the automotive industry is expected to drive demand for tires, gasket, and others, which is in turn expected to boost growth of the E-SBR market. For instance, according to the International Organization of Motor Vehicle Manufacturers (OCIA), the total number of vehicles manufactured, globally in 2017 was 97,302,534 units, which is 2.45% more than the number of vehicles manufactured in 2016. Furthermore, according to the China Association of Automobile Manufacturers (CAAM) and Society of Indian Automobile Manufacturers (SIAM), in 2016, sales of cars in China stood at 28.03 million units and 3.00 million units in India. Moreover, the CAAM also stated that automobile sales in China grew by 5% to reach 29.4 million units in 2017. The increase in sales can be attributed to the favorable sales tax, which was cut from 10% to 5% in 2015. Therefore, rising units of vehicles produced every year is expected to drive demand for E-SBR automotive tires during the forecast period, thereby expected to drive the market growth over the forecast period.

Emulsion styrene butadiene rubber is produced by emulsion polymerization, initiated by free radicals. However, solution styrene butadiene rubber has narrower molecular weight distribution and higher molecular weight, compared to emulsion styrene butadiene rubber. Furthermore, solution styrene butadiene rubber offers benefits such as high tensile strength, high resilience, and high resistance to abrasion and fatigue. These properties and various applications of solution styrene butadiene rubber are the factors that are expected to hamper growth of the global emulsion styrene butadiene rubber market growth during the forecast period.

The global emulsion styrene butadiene rubber market was valued at US$ 6,458.3 million in 2018, and is expected to exhibit a CAGR of 4.0%, in terms of revenue over the forecast period (2019-2027).

Source: Coherent Market Insights, 2018

Among regions, Asia Pacific accounted for the largest market share in 2018, owing to increasing applications of E-SBR in manufacturing and automotive industry. The increasing manufacturing activities is expected to boost demand for E-SBR in the region. For instance, according to the World Bank data, in 2016, in China, the manufacturing sector constituted 28.96% of the country’s GDP, which increased and reached 29.41% in 2018.
Source: Coherent Market Insights, 2018

Among product type, cold E-SBR segment accounted for the largest market share, in terms of revenue in the global emulsion styrene butadiene market. Cold E-SBRs can be manufactured at about 5°C by free-radical emulsion polymerization of styrene and butadiene. Various advantages offered by Cold E-SBR is expected to drive demand for E-SBR over the forecast period. For instance, cold E-SBR have better resistance to abrasion, and also provides better tread wear, as compared to hot E-SBR. Apart from these properties, cold E-SBR exhibits superior mechanical properties such as tensile strength compared to grades manufactured by hot emulsion polymerization.

Moreover, players operating in the global emulsion styrene butadiene rubber market are focused on adopting various growth strategies such as mergers & acquisitions, in order to strengthen their market presence. For instance, in April 2018, TSRC (Taiwan Synthetic Rubber Corp.,) increased its shareholding in Indian Synthetic Rubber Private Ltd. (ISRPL) to 50%. ISRPL is a joint venture of TSRC, Indian Oil Corporation, and Marubeni Corporation located in Haryana, India for manufacturing of E-SBR. TSRC aims to expand its presence in India and South Asia region.

Major players operating in the global emulsion styrene butadiene rubber market include Arlanxeo, China Petroleum & Chemical Corporation (SINOPEC), Indian Synthetic Rubber Ltd. (ISRL), JSR Corporation, Kumho Petrochemical Co., Ltd., LG Chem. Ltd., PetroChina Company Ltd., Reliance Industries Ltd., Sibur Petrochemical Company, Synthos, Taiwan Synthetic Rubber Corporation (TSRC), Trinseo, Versalis S.p.A. (Eni), and ZEON Corporation.

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