Mobile Value Added Services (MVAS) Market worth $655.07 Billion by 2020


Posted November 28, 2018 by dheerajpawar7359

Mobile Value Added Services Market size is expected to grow from $330.35 Billion to $655.07 Billion at an estimated CAGR of 14.7%.

 
The report “Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020”, defines the market for MVAS based on various solutions, user type, industry verticals, and regions with an in-depth analysis and forecasting of market sizes. The report also identifies the factors driving this market, various restraints, and opportunities impacting it along with the adoption trends.
[123 Pages Report] The overall mobile value added services market size is expected to grow from $330.35 Billion in 2015 to $655.07 Billion in 2020, at an estimated CAGR of 14.7%.
The report forecasts the market sizes and trends for mobile value added services market, which is broadly classified into the following submarkets:
On the basis of solutions:
• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Location Based Services
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment
On the basis of end users:
• SMBs
• Enterprise
On the basis of verticals:
• BFSI
• Media and Entertainment
• Healthcare
• Education
• Retail
• Government
• Telecom & IT
• Others
On the basis of region:
• North America (NA)
• Europe
• Asia-Pacific (APAC)
• Middle-East and Africa (MEA)
• Latin America (LA)
The global telecom sector has experienced a rapid growth during the last few decades. Demand for highly relevant, personalized, content rich VAS over the mobile has bought high growth in this market. Carriers are forcing independent software vendors and communication equipment providers to develop cost-effective reliable and well tested applications that can help them to generate new revenue as well as improve customer satisfaction.
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With the rise in smartphones and tablets across the globe, the mobile industry has been rapidly growing. The MVAS offers an exciting opportunity for operators, mobile manufacturers, application developers, and other MVAS vendors to generate revenue and extend customer reach. The MVAS vendors provide SMS, MMS, mobile email & IM, mobile money, mobile advertising, and location based services, and mobile infotainment solutions to satisfy customer requirement. These solutions have also enabled operators with a specific customer base to extend its market presence and escalate its business value.
MVAS propose new opportunities for both SMBs and enterprises to communicate and engage with their target customers in a more effective way. However, the benefit of this servicer has not been fully utilized in MEA and LA regions due to lack of MVAS awareness among SMBs.
Due to roll out of 3G and 4G service across globe, along with the increasing penetration of smartphones and tablets, the MVAS market is gaining traction. Lack of education and awareness among SMBs is the factors hindering the growth of the MVAS market. Social media offer new opportunities for the vendors. Privacy concerns are some of the challenges being faced by the marketers in the MVAS ecosystem.
MarketsandMarkets broadly segments the mobile marketing market by region: North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA); by solution: Short Message Service (SMS), Multimedia Messaging Service (MMS), location based services, mobile emails & IM, mobile money, mobile advertising, and mobile infotainment; by user type: SMBs and enterprises; by industry vertical: retail, BFSI, telecom and IT, media and entertainment, healthcare, government, and others.
MarketsandMarkets forecasts the global MVAS market to grow from $330.35 billion in 2015 to $655.07 billion by 2020, at a CAGR of 14.7%. In terms of regions, North America is expected to be the biggest market in terms of market size, while APAC and MEA are expected to experience increased market traction, during the forecast period.

Browse 69 market data tables and 44 figures spread through 123 pages and in-depth TOC on “Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020"
https://www.marketsandmarkets.com/Market-Reports/mobile-value-added-service-market-234370752.html
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Issued By MarketsandMarkets™ INC.
Country United States
Categories Technology
Tags mobile value added services market , mvas market
Last Updated November 28, 2018