Enhancing the user experience has become incredibly important for organizations these days, and that has become easier due to the improved capabilities of targeted marketing and access to online behavioral data. Retail stores, restaurants, and sports arenas, among other businesses, are looking for ways to engage and understand the customers and even casual visitors. By making use of Wi-Fi analytics, enterprises can enhance customer experience, predict customer behavior, and remarket their products and services more effectively.
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Businesses need to keep themselves updated with market and visitor trends, so that they can upgrade their offerings accordingly, and Wi-Fi analytics is now being utilized for these purposes. The global Wi-Fi analytics market is projected to attain revenue of $52,975.5 million by 2030, increasing from $5,210.0 million in 2019, at a 24.2% CAGR during the forecast period (2020–2030).
The technology allows businesses to make use of the information, which is available via the wireless network, for making better and informed decisions regarding a physical space. Devices that are connected to Wi-Fi can be tracked by making use of Wi-Fi analytics. A Wi-Fi connection is not only useful for the user of the device, but it can also be utilized for data collection, which has become important for businesses, in order to offer enhanced customer services.
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The smart infrastructure sector, for example, makes use of this technology for offering insights to the regulatory bodies of cities, primarily regarding how people are navigating the physical spaces and during peak timings. The technology also offers insights about how much time people spend in areas with high traffic. These insights are then used by smart cities for upgrading the citizen engagement procedures and their operations.