Social Media – Should Brands Be Looking to Promote Right Now?
Aside from emails, social media has witnessed a massive surge in engagement as the pandemic continues to unfold. With LinkedIn as the highest-ranked for B2B content engagement so far, Facebook also saw a 70% increase in usage of all its apps for the month of March. These two platforms have proved to be winners in the growing content marketing trend.

LinkedIn:-
LinkedIn reported increased engagement as people kept coming to engage in profound ways. According to LinkedIn, COVID-19 had not affected employer branding up until late February and early March. The platform saw at least 1 out of 4 companies mention COVID-19 in its posts. The data shows how COVID-19-related posts went up within a matter of weeks.

By mid-March, it had already dominated the main stories and brand postings had started to reflect the same. By the week of March 2, COVID-19-related posts were 4% of all company posts on LinkedIn. Two weeks later they were 24% of all posts.

The data shows that the COVID-19-related posts made up nearly 50% of the companies posts in the legal industry followed by the public administration. Healthcare, non-profits, and public safety were among other industries that made up the rest. During the same time, employees who were able to work from home had to make adjustments, impacting the companies' messaging. Marketers grappled with the new setting by posting more about working remotely - showing that 15% of company posts had been about this topic from mid-to-late March.

Twitter:-
The data shows that the COVID-19-related posts made up nearly 50% of the companies posts in the legal industry followed by the public administration. Healthcare, non-profits, and public safety were among other industries that made up the rest. During the same time, employees who were able to work from home had to make adjustments, impacting the companies' messaging. Marketers grappled with the new setting by posting more about working remotely - showing that 15% of company posts had been about this topic from mid-to-late March.

There's an increased demand for more video content by users. With streaming channels like Netflix, Hulu, Amazon Prime, and Disney+ leading the pack, people are spending their time engaging with content about news, sports, and watching content creators.

It's important that you understand the impact of your words be it through a blog post or even as mere as a tweet, especially around this time. What you say and how you say matters now more than ever. People on Twitter are most interested in seeing brands take on supportive (45%), informative (44%), and positive (35%) tones on social media.

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