Selling a property is not that easy, and it can sometimes take a while. But by making good real estate listings, you can increase the chances of getting the attention of homebuyers and making a sale.
Importance of real estate listings
• To inform – To sell a property, you have to let people know that you have a property for sale. By making a real estate listing, you can reach and attract potential buyers. You can also get the word out more easily and quickly.
• To show – Many homebuyers prefer to know what the exterior, interior, and other parts of the house look like before scheduling a house tour with a real estate agent so that they can get an idea if the property is what they are looking for.
• To profit – By informing and showing homebuyers your properties for sale, you can get plenty of opportunities to close deals and gain profits.
Tips to make effective real estate listings
To create appealing listings for real estate properties, below are a few tips for you:
Make an accurate description of the property. – Be honest when describing the property for sale. If the house has a rotting backyard deck, do not say it is in “perfect condition.” If it is a 300-square-foot studio apartment, do not recommend it to families with three kids and a large breed dog. Stay true to the conditions of the property to avoid setting unrealistic expectations.
Use SEO techniques. – SEO, or search engine optimization, can help your content rank higher in search engine results. When creating articles, blog posts, and other content, you should always use the right keyword phrases so that people can find your content. Good keyword phrases to use are about two to four words long and include the neighborhood, city, or state where the property is located.
Take high-quality photos. - Many homebuyers go on the internet to look for properties they might want to buy. To get their attention, your listings should have high-resolution and clear photos of the house. From the living room and bedrooms to the backyard and pool, all photos need to be taken professionally to showcase the property in the best way and convey your professionalism.
Include virtual tours. – In addition to professional photos, real estate virtual tours are also crucial to the success of your listing. They help your potential clients visualize your properties better and imagine what it would be like to live there. For real estate virtual tour services, you can hire a real estate virtual tours company to shoot and record the footage.

Finding a professional real estate photographer or real estate virtual tours company
Investing in a real estate photographer or real estate virtual tour services is a smart business decision that any real estate professional who wants to succeed should do. To find the right one to hire, below are things that you need to do:
• Background check – Find out their work history, experience, and credentials to determine if they have the right knowledge, skills, and equipment to carry out the job.
• Pricing – Discuss the plans and packages they offer, and clarify all charges and fees involved.
• Reviews – Read comments and feedback from their other clients and customers to know why you should or should not hire them.


Source: https://www.glasshousemedia.com/real-estate-marketing/aerial-services-for-homes/