Modern marketing strategies for business imply creating websites which can be accessed online. We’re seeing an incredible boom in technology and everyone seems to be purchasing smartphones, and on this basis more and more businesses rely on mobile marketing techniques to make their companies more profitable. Mobile app analytics can really register the success you achieve by creating mobile apps for your business.

It’s true that only in recent years – the last two or three, especially – mobile marketing has started to develop on a large scale, and that’s due to the progress registered in phone technology. Phones are changing every year and with each modern advance we’re seeing new possibilities and features, which allow us to be connected to the world in real time and to do multiple things at once, things which we couldn’t have done in this manner 5 years ago. With the modern approach of mobile marketing, mobile app analytics appeared. Mobile analytics work just as regular web analytics function, whilst the difference resides in interpretation. Thus, mobile app analytics can determine the statistics for your app, measuring the popularity of your product and giving you plenty of information referring to users.

Basically, through mobile analytics you get information on who visited your page, how long they stayed on it, at what time of the day it was accessed and what subpages were most popular. There are traditional ways to look at mobile analytics and there are more modern techniques to determine the information a website obtains. The traditional manner refers to counting the unique visitors a page has, determining the pages accessed, search paths etc. These determinants are used for all mobile app analytics as well, but there are also other factors which can be followed. For example, some mobile app analytics can determine the operating system of a user. Phones are produced by different firms and as such their platforms differ, which means that a app won’t look the same on all phones. Focusing on indicators of performance such as these, you can increase the attractiveness and potential of your website or application, making these more accessible and easier to use.

In general, people will decide from the first few seconds if they like a website or an app, so any mobile website and app developer must direct his efforts into grabbing the attention of the users. Flash can help with that, but then again, not all phones have Flash installed. Analytics can also show how many users returned to your websites, which will give you a better sense on what is interesting in what you are offering, thus giving you the chance to develop your business to produce more profit. Changing a design can really work wonders, if you work with a professional team and have the necessary reports from the analytics. If you use analytics service wisely, you can really benefit from important feedback and find out what your users want. Either it’s a website or an app, you can make it more profitable, by developing your products or changing them to satisfy your client’s needs.


Welcome to mobile analytics http://dev.cobub.com/, the modern technique to get feedback from your audience! Mobile app analytics http://dev.cobub.com/ can help you improve your app products for more profit and visibility.