In an increasingly competitive and dynamic labor market, companies face the challenge of attracting and retaining the human talent they need to grow and prosper. One of the most effective strategies to achieve this goal is the use of job presentation videos, an innovative tool that allows to show the culture, values and benefits of working in an organization.

What are job presentation videos?

Workplace presentation videos are short recordings that show the environment, facilities, activities and testimonials of a company's employees. Their purpose is to convey the essence and purpose of the organization, as well as to highlight its competitive and differentiating advantages.
Work presentation videos can have different formats and styles, from the most formal and corporate to the most creative and fun. The important thing is that they reflect the company's personality and identity, and that they capture the attention and interest of potential candidates.

Why use job presentation videos?

Job presentation videos have multiple benefits for both companies and candidates. Some of them are:
- They improve the company's image and reputation. The job presentation videos are a way to show the human and close side of the organization, as well as its values and social commitment. This generates trust and credibility among potential employees, customers and partners.
- They increase the company's reach and visibility. Job presentation videos can be disseminated through different digital channels, such as social networks, employment platforms or the company's website. This allows to reach a wider and more diverse audience, and generate more traffic and interaction.
- They facilitate the selection and hiring process. Job presentation videos help filter and pre-select the candidates that best fit the profile and culture of the company. In addition, they save time and resources in face-to-face interviews, since applicants can be previously known through their own personal presentation videos.
- They increase employee satisfaction and loyalty. Work presentation videos help to create a sense of belonging and pride among employees, as they feel valued and recognized by their company. They also improve the work environment and teamwork by fostering communication and collaboration between different departments.

How to make a successful job presentation video?

To create a work presentation video that fulfills its purpose, it is necessary to follow a series of steps and recommendations:

- Define the objective and audience of the video. Before recording the video, it is important to be clear about what you want to convey and who you want to reach. This implies defining the main message, the tone, style and format of the video, as well as the profile of the candidates you want to attract.
- Choose the content and script of the video. The content of the video should be relevant, interesting and truthful. It should include information about the company's mission, vision, values and objectives, as well as its products or services, customers, projects and achievements. It should also show the work environment, facilities, activities and benefits offered by the company to its employees. The script of the video should be clear, concise and coherent, avoiding technicalities or set phrases.
- Select the technical and human team for the video. The technical team of the video must have the necessary resources to guarantee a good image and sound quality. External professionals or free online editing tools such as Genially1 or YouTube2 can be used. The video team should be made up of people who represent the company, such as the director, managers, employees or customers. It is important that they are natural, expressive and enthusiastic, and that they convey trust and credibility.
- Record and edit the video. The video should have a maximum duration of one minute2, since this is the average attention span of Internet users. It should be recorded in a well-lit, quiet and orderly place, and with a neutral background or one related to the company. The framing, focus and stability of the camera should be taken care of, as well as the clothing, makeup and accessories of the people appearing in the video. The video should be edited to eliminate unnecessary parts, add effects, music or subtitles, and adjust color, brightness and volume.
- Disseminate and measure the impact of the video. The video should be published on the most appropriate digital channels to reach the target audience, such as social networks, employment platforms or the company's website. The video should be accompanied by an attractive title, an informative description and relevant tags. The impact of the video should be measured through indicators such as the number of views, comments, shares or likes, as well as the number of applications received or hired.

What is Cazvid's experience with video job search?

Cazvid is the first and only free app to search for jobs and workers in video format. Its founder and CEO, Yuvi Shmul, explains that his idea came from observing that traditional resumes do not reflect the personality and skills of candidates, and that companies need a faster and more efficient way to find the talent they are looking for.
Cazvid allows users to create and upload 30-second personal or work presentation videos, where they can show their face, voice, attitude and passion. It also allows companies to create and upload 60-second job introduction videos, where they can showcase their culture, values and benefits.
Cazvid has more than 100,000 registered users in the United States, Spain, Mexico and other countries. According to Shmul, job presentation videos have proven to be a very effective tool for attracting and retaining human talent, as they allow connecting with candidates on an emotional level and generating a relationship of trust from the very first moment.

Conclusion

Workplace video presentations are a growing trend in the business world, as they offer an innovative and differentiating way to show the essence and purpose of an organization. They are also an efficient and cost-effective way to attract and retain the human talent needed to grow and prosper.
If you want to create a successful job video presentation, follow the tips we have given you in this article, and get inspired by the experience of Cazvid, the free app to search for jobs and workers in video format.
Dano Linares
Cazvid Press
[email protected]