Factors such as high rate of adoption, owing to increase in parental concerns over baby’s nutrition, rise in awareness pertaining to the advantages of organic products, better distribution channels, as well as eco-friendly farming techniques fuel the market growth of organic baby food products .Varied number of government initiatives linked to production of organic food, rise in the number of working women, and increasing nuclear families have further propelled the market growth. However, owing to some rigid government regulations pertaining to the labeling of the organic baby food products and the high price of the products dampens the organic baby food market growth.

The report classifies the global organic baby food market based on product, mode of sale, as well as region. Depending upon product, it is segmented into infant milk formula, prepared baby food, dried baby food, and others. Based on the mode of sale, it is classified into offline and online. Depending upon region, the global organic baby food market is segmented into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa.

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Among the various market segments, the prepared organic baby food segment is expected to grow at high rate due to the convenience as well as on the go consumption factor as the population of working mothers in developed regions, such as the U.S. has risen. The online mode of sale is projected to rise at a high growth rate due to the rise in smartphone penetration as well as the usage of internet.

Due to the rising demand for best nutrition for babies, parents tend to avoid the foods comprising of chemicals, that results in harmful effects on the body. For instance, acrylamide is competent enough to cause cancer in children as well as infants. Owing to the presence of harmful chemicals such as artificial colors, fertilizers, sweeteners, pesticides, and flavors in conventional foods consumed by the children demonstrate harmful effects on the body. Thereby, the trend has drifted towards the use of organic baby products, such as vegetable blend pouches, organic milk formula, fruits, and other dried as well as prepared baby food. The excessive use of chemicals in the traditional foods is anticipated to positively impact the products purchase by parents in the future years leading to an increase in demand for organic baby food products owing to the various benefits offered by them.

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Presently, in the North-American region, large numbers of people prefer organic food owing to sturdy economic base. Also, organic food is being advertised at a vast scale by listing down its advantages, such as chemical free and natural. The latest trend in the industry is to purchase of organic baby food from supermarkets as these supermarkets are easily available and are anticipated to be found near the residential areas. Also, in some of the supermarkets, company representatives are present in order to help the costumers make their selection of organic baby food products.

The major players included in the report are The Hein celestial group, North Castle Partners, LLC, Abbott laboratories, Nestl S.A., Amara Organics, Plum organics, Vertrieb KG, Danone, HiPP GmbH & Co. Hero Group and Baby Gourmet Foods Inc.

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