The number of people who use mobile apps to interact with businesses is increasing and the future of mobile apps looks very bullish. Mobile apps have enabled customers to easily converse with businesses and enhance their experience.
So, the question of why a business should have a mobile app is quite easy to answer. Here are 4 reasons why a business should have a mobile app.

Be More Visible

When installed on the customer’s smart phone, a mobile app becomes a part of their life. The app icon (the icon used to represent the app is usually the logo of the business) is visible to the customer every time he unlocks, scrolls and goes through the smartphone. Sending push notifications regarding the business at appropriate times improves the chances of customer interaction.

Big Data Never Lies

The latest data and number crunching have found that people now spend 7 times longer on mobile apps compared to mobile web browsers. {Source: App Annie add hyper link www.appannie.com}
That means, you could probably get used to the fact that apps are the future link that’ll connect you to the customer.

Geo-Targeted Marketing

In the yesteryear, billboards, flyers and kiosks were the way for a business to target an audience in a specific geographic location. This has been proven to be very costly.
GPS, WiFi and all other technology that comes inbuilt in the smart phones help in targeted marketing of app users at a much lower cost.
Targeting a specific audience of app users at a specific location at a specific time can drive sales and interaction.

Payment is Much Easier

A mobile app makes in-app payments and purchases much more secure through various levels of threat monitoring and by connecting with digital wallets and payment gateways.
The secure payment applications like Amazon Pay, Google Pay and PayPal makes it easier for the customer to pay for your product or service without worrying about the safety.
A well optimized and interactive mobile app helps a business get a competitive edge over the rest.
Want to know more about the benefits that mobile apps can bring to a business