The importance of Artificial Intelligence?


Posted August 15, 2021 by ConsumerEngagement

The constant digital transformations, innovations, and the increasing level of competitiveness, added to the great flow of data generated every day, making it increasingly difficult to perform efficient management without the use of automation

 
The constant digital transformations, innovations, and the increasing level of competitiveness, added to the great flow of data generated every day, making it increasingly difficult to perform efficient management without the use of automation and AI to uncover insights that allows the companies to improve their results.
Before the advent of AI, companies were more dependent on the creativity of their decision-makers perceptions, making the decision-making process slower, less creative, and less accurate. With the digital transformation in the way of doing business, this challenge has become even greater without the use of technology.
The current consumer is looking for products that are more customized and they are expected for a faster response from companies. Because of that, it becomes impossible to manage thousands of products to meet this higher demand without the use of artificial intelligence technology.
AI technology arrived just to meet this management challenge, making it possible to mine a large mass of data and through them, identify business opportunities and offer decision-makers the necessary and accurate support to make investments, better plan their marketing campaigns and improve engagement with your customers.
We can mention a case from one of our clients. In 2019, L’Oréal invested in a facial recognition technology Startup called ModiFace, located in Toronto-Canada. The French cosmetics company realized the need to apply technology tools in artificial intelligence, believing that this technology would provide a similar simulation to the physical experimentation experience of the product, and consequently it would increase its revenue and will improve the engagement with its consumers.

Fig.1 - L`Oreal Modiface Apps
This technology increased the engagement with consumers, generating even more data and more insights to support decision making, making it possible to map the entire profile of consumer interest in real-time and thus start offering product recommendations with greater precision and consequently increasing sales.
This technology increased the engagement with consumers, generating even more data and more insights to support decision making, making it possible to map the entire profile of consumer interest in real-time and thus start offering product recommendations with greater precision, and highly contributing for support in decision making, marketing campaign strategies, product development, innovation, management of the entire production and logistics chain, etc.

Fig.2 - The SkinConsult AI will provide women a tailor-made diagnostic in 3 easy steps:
Women are invited to take or upload a selfie on the brand's website.
The technology detects seven aging signs: under-eye wrinkles, lack of firmness, fine lines, lack of radiance, dark spots, deep wrinkles, and pores. The aging signs are analyzed, and the women discover their personalized skin aging matrix, their skin strengths and priorities to act on.
Each woman receives a tailored made product routine to address her specific skin priorities.
This case of AI innovation led to a transformation of the digital beauty ecosystem in its segment, leveraging its sales on its e-commerce platform through data intelligence and has transformed the company into a new concept of beauty business called beauty tech.
This is just one case of the countless successful cases in the current market. Artificial intelligence is here to stay and lead behavioral changes, influence consumer trends, and support decision-makers.
The Samplits is following this same trend and, like its customer L`Oreal, is developing technologies in artificial intelligence to better offer its services, using AI to accurately select in its database the target consumers of its clients.
Therefore, the use of artificial intelligence has contributed significantly to support decision-making and has enabled automated management, allowing to find insights that would hardly be perceived by traditional management models, ensuring competitiveness, innovation and sustainability of the business, and engagement with the consumer.
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Issued By samplits
Phone 1416572522
Business Address 2121McCrownRd,Scarborough,ON M1S3Y6
Country Canada
Categories Marketing
Tags aisampling , artificialintelligencesampling , bisampling , consumersamplingprograms , engagementsampling , grownewopportunity , interactionsampling , targeteddigitalsampling
Last Updated August 15, 2021