As 2018 progresses, businesses are witnessing a dramatic shift in the digital marketing landscape that encompasses SEO, PPC, social media, and content marketing which they cannot ignore. As stated by marketing agency Australia, there are many new digital marketing trends and strategies that are evolving in the current high- tech era and businesses which needs to be used to succeed.

The primary task is to stay on top of the trends and figure out what is the best for the business. What has worked for the business in a previous year may not work this year as new trends continuously keep on emerging. Business owners can take guidance from the marketing agency to improve their marketing.

Here are some of the digital marketing trends of 2018 which cannot be ignored:

Artificial Intelligence

In the marketing process today, Artificial Intelligence plays a crucial role. AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

Organizations adopting AI in 2018 will be able to save costs, can get an edge over their competitors, and accelerate growth.

Chatbots

Chatbots are a vital digital marketing trend of 2018. This technology uses an instant messaging format to chat in real time, day or night, with the customers or site visitors, and many businesses are already using this feature. This technology is backed by artificial intelligence.

It can answer questions, provides complete information about the products and services, and ask for an email address to send details without any human involvement.

Social Messaging Apps
Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the user’s experience. As the social media getting popular day by day, 46% of people now prefer to communicate with a business via messaging apps.

Programmatic Advertising

Programmatic advertising, targets the audiences more specifically as they use AI to automate the buying of ads, which increases the chances of success of the marketing campaign and reduces the customer acquisition costs.

Social Media Stories

With the growing popularity of social media stories, it is important for the merchants to consider this format in their digital marketing strategy. They can use live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness.

But at the same time, it is crucial to tailor the marketing strategy to the people, not force the people to engage with business on owners terms.

Conclusion

This year looks promising for digital marketers. To engage and interact with target market, it provides tremendous opportunities in a whole new way. Even the not for profit marketing is also in limelight because of its wide opportunities.