Benchmarking refers to the comparison of the metrics, processes and practices of a particular business to the others in the industry. It brings external perspective to the table, triggers sanity checks, eliminates internal biases, reveals blind spots and provides an opportunity to emulate or exceed.

Sales force is the most significant resource deployed by healthcare companies in order to drive the uptake of their assets. The utilities of sales force benchmarking exercises are numerous, for both emerging and established healthcare, pharmaceutical, biotechnology, diagnostics and medical devices companies. The primary stakeholders of sales force information are brand teams, competitive intelligence, commercialisation strategy, licensing and partnering, new product planning, search and evaluation etc. Based on our prior experience, some of the applications of sales force competitive intelligence are summarised below:

Performance improvement and understanding the practices and praxis of best player in the industry
Understanding peers’ sales force strategy, and refining one’s own strategy
Assessment of human resources requirements for launch of new products
Assessment of investment requirements to establish/augment sales capabilities
Elimination of any uncertainty associated with the estimation of resource requirements for commercialisation
Optimisation of go-to-market strategy for launch and commercialisation
Comparison of in-house commercialisation effort with licensing and partnering deals
Negotiation assistance with respect to deal terms

About BiopharmaVantage

BiopharmaVantage is a consulting firm that specialises in providing premium quality competitive intelligence services to pharmaceutical companies. If you would like to discuss how we can assist you, then please contact us.

Contact:

Katherine Mae

Business Development Manager, BiopharmaVantage, Oxford, UK

Competitive Intelligence: Monitoring Programs | Conference Coverage | Sales Force Intelligence | Deep-dive Projects | Ad hoc CI projects

Email: [email protected]

URL : http://www.biopharmavantage.com/practice-areas.html