[Melbourne, 15/05/2017] - Full-service advertising agency Sphere agency provides clients with a way to measure their impact on the market with their analytical tools. Sphere acknowledges the value of data as an asset and helps their clients capture it with analysis, brand tracking, reporting and optimisation.

Sphere Agency’s analytics give clients insight on:

• Audience segmentation
• Market engagement
• Audience’s online sharing activity
• Content effectivity
• Audience response
• Return on investment (ROI)

Audience segmentation breaks the market into subgroups and looks into the demographic that reacted the most positively to campaign activities. For engagement, Sphere takes note of the engagement activities that took place, people involved in the engagement and why this was done.

The market’s online sharing activity is tracked to determine which content was shared the most and reached the most people. It also determines which content was the most effective. Sphere looks into the audience’s reactions and how effective their marketing actions were. Lastly, ROI or the monetary value gained because of the marketing activities relative to the campaign’s cost, is measured as well.

Analytical Tools

The tools used by Sphere to gather and analyse data are Sizmek’s Adserver, Google’s Retargeting, Sizmek Vantage’s Custom Profiling, and Web Analytics’ Analytics. These tools allow Sphere to capture different data from different components of the campaign.

Sphere Agency aims to give its clients ‘the edge… to achieve serious ROI’. The agency states that it operates in a stripped-back environment that is responsive and that they network with proficient partners to execute ideas. Sphere can be contacted on 61 3 8679 2200, and their office is located on Level 1, 6 Palmer Parade, Cremorne, Melbourne, VIC.

About Sphere Agency

Sphere is a Melbourne-based advertising agency that has worked with clients like Kate Spade, Bath & Body Works, and Victoria’s Secret. Sphere has also worked with local clients like Melbourne Business School, Rosella, and Port Phillip. Its services include brand strategy, digital production, online marketing, public relations, and activations/ sponsorships.

For more information, visit their website at http://www.thesphereagency.com.au/.