We've seen how businesses of all sizes are switching from traditional marketing to digital marketing services. There are numerous advantages to digital marketing over traditional marketing, however in this article, I will discuss several key methods and tactics that we utilise at Chittaranjan Infotech to help you expand your digital presence.
As we all know, we are rapidly moving towards a digital world, particularly in due to the recent outbreak of covid19, which has thrown all business owners for just a trip in 2020. Those business owners who have always thought about moving their enterprises to an online platform but have never done it.
Everyone realised they needed to move their enterprises from offline to online platforms as a result of covid19. They could not have lost money if they had taken this measure before to the outbreak. As a result, having an online presence in the market and competing with your competitors is always a good idea.
We are one of the best Digital marketing company in Nashik, we provide multiple digital services to grow your business such as:
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Search engine marketing (SEM)
• Social media optimization (SMO)
• Content marketing
• Online Reputation Management (ORM)



Search Engine Optimization (SEO)
When it comes to digital marketing, SEO plays a critical part in increasing revenue for your business. Why is it that if you want to hide a dead corpse, the greatest spot to hide it is on Google's second page? because when someone searches for a query, they are 99 percent likely to click on a page from Google's first page, rather than going to the second.

It is critical that your website rank on the first page of Google if you want to reach out to potential clients. Although SEO is a broad topic in digital marketing, it may be divided into two categories: on-page and off-page SEO. On the one hand, ON-page SEO focuses on title, meta description, and website optimization; on the other hand, OFF-page SEO focuses on link development for the website across many platforms.

Social Media Marketing (SMM)
Small businesses can use social media for marketing to expand their reach to more clients. Social media is now a need for all businesses to have a presence on these platforms. The reason for this is that in today's world, the vast majority of people use social media for communication and other purposes. As a result, you'll be able to promote to your ideal clientele. We perform paid campaigns on all social media channels, including Facebook, Google, Instagram, Pinterest, LinkedIn, and all other social platforms

We also assist businesses with organic growth on social media platforms. It is critical to consider both organic and paid growth when developing a social media strategy. Your organic post will be viewed by everyone of your followers or subscribers, however a paid advertisement will allow you to reach an audience.

Search engine marketing (SEM)
Search engine marketing is a type of online marketing in which you can place sponsored adverts on search engines like Google, Bing, Yahoo, and others to attract traffic to your website. In search engine marketing, you can target your audience based on a specific query that they have searched, a certain website that they have visited, and a variety of demographics and interests that can help you target your target prospective consumers.

SEM is the most effective technique to boost your ROI and sell your products to a wider audience. The nice thing about search engine marketing is that you can add and delete parameters that don't fit your needs. We undertake data-driven marketing at chittaranjan Infotech to ensure that you contact the correct audience.

Social media optimization (SMO)
SMO is primarily used to create market awareness of your goods through numerous channels in order to reach a larger audience. It's a technique to improve your process across all social networks, such as Facebook, Instagram, and LinkedIn, as well as all other platforms, and draw conclusions from all data collected through these channels, then act accordingly for future campaigns.

Content marketing
Content marketing is a type of marketing that focuses on developing, producing, and disseminating content to a wide range of people. Blogs, video, ebooks, infographics, podcasts, and other forms of content marketing can all be divided into distinct categories. It's not just about creating blogs; it's also about writing content. Similarly, content marketing refers to any channel that can send a message to an audience.

Online Reputation Management (ORM)
It is crucial in the digital marketing business since it focuses on presenting a positive picture of a company on digital channels. It aids in the removal of all negative reviews that have been left on various channels. Using online reputation management (ORM), we can suppress those negative reviews by writing fresh and positive content for a specific brand, which will push previous and unwanted content lower in search engine results and instead show positive content to visitors, which will undoubtedly have a positive impact.