Market Insights:

The competitive landscape of the baked chips market represents intense competition, and the market participants are introducing flavor innovations for gaining traction. The shift in consumer behavior towards healthy food habits is a strong factor responsible for driving the growth of the baked chips market. For instance, baked chips are preferred over fried chips owing to its low-calorie content. Additionally, endeavors are directed towards creative packaging of the product for capitalizing on the growing demand and gaining competitiveness over competitors. The developments in flavor and packaging of baked chips are further projected to catapult the market on an upward trajectory.

Market Research Future (MRFR)’s latest analysis projects that the global baked chips market is set to grow at a healthy pace during the forecast period 2017 to 2023. The changing lifestyle of the population coupled with rising disposable income has boosted the sales of baked chips over the last few years. The trend is expected to perpetuate in the foreseeable future. Additionally, the growth of the retail sector has opened new avenues of growth opportunities for the market players.

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Competitive Dashboard:

Some of the key players profiled in the report are Frito-Lay (U.S.), Greendot Health Foods Pvt. Ltd. (India), Kelloggs (U.S.), Kettle Foods, Inc. (U.S.), Popchips (U.S.), General Mills (U.S.), and Calbee North America (U.S.).

Industry News:

In May 2018, Guiltfree Industries’ ‘Too Yumm!’ has launched baked multigrain chips in two sizes and four variants.

In May 2018, PepsiCo, a leading food & beverage company, has acquired Bare Snacks, US-based maker of baked fruit and vegetable crisps.

In June 2018, Bare Snacks®, maker of delicious Snacks Gone Simple®, launched its new line of baked veggie chips- Beet Chips, Carrot Chips, and Sweet Potato Chips.

In October 2018, Hippie Snacks, a British Columbia-based company, has launched two new cauliflower and avocado flavored baked chips.

Market Segmentation:

By source, The Global Baked Chips Market has been segmented into vegetable, fruits, cereals, grains, and others. Among these, the vegetable segment is expected to hold the most significant share of the market during the forecast period. The growth of the segment can be ascribed to the better taste and economic cost of vegetable chips.

By functionality, the baked chips market is segmented into organic, gluten-free, low calories, low sodium, and others.

By distribution channel, the baked chips market has been segmented into store-based and non-store based. The store-based segment is forecasted to account for the major share of the global baked chips market. The store-based segment is further sub-segmented into supermarkets & hypermarkets, convenience stores, specialty retailers, and others. Among these, the supermarkets & hypermarkets segment currently holds the maxim market share. However, the non-store based segment is expected to exhibit substantial growth over the assessment period.

Regional Synopsis:

By region, the global baked chips market has been segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America holds a significant share of the market currently and is likely to hold its position through the forecast period. The changing lifestyle and preference of convenience food have catalyzed the growth of the baked chips market over the years. The trend is projected to continue in the foreseeable future. The U.S. is a significant country-level market with a consolidation of major key players that is prognosticated to aid the proliferation of the baked chips market in the region.

Europe is an important growth pocket and is expected to remain highly lucrative over the next couple of years. The increasing demand for convenience food and the inclination towards healthy food habits are driving the growth of the baked chips market in the region. Asia Pacific is another important regional market which is forecasted to exhibit accelerated market penetration. The exponential population and rising disposable income are projected to favor the growth of the baked chips market in the region.

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