Digital Marketing in Modern World


Posted April 9, 2018 by ChameleonEx

The ease with which a user can consult the options that exist to solve any problem through search engines, such as Google, Yahoo or Bing, has modified the dynamics of inquiry

 
Press Release 06 April,2018:Digital marketing, or that which is done through the internet, is fundamental in a commercial strategy because it allows to achieve the insertion of a company in the procedures that people perform to carry out a purchase.

The ease with which a user can consult the options that exist to solve any problem through search engines, such as Google, Yahoo or Bing, has modified the dynamics of inquiry, review of alternatives and makes purchasing decisions. If we think about it, we have all been in this situation.

Let's take an example, we need to replace an appliance and we do not want the new one to fail for the same reason as the one we have. Simply type what is the best appliance to find a quantity of relevant information that will help us make an informed choice.

Traditional advertising does not work here, it is not what we are looking for, what we want are the experiences and opinions of other users that draw us a concrete panorama to resolve our issue. This is where digital marketing is inserted and where we can enhance their applications.

The general advantages of digital marketing are:

The reaching
The distances have been shortened thanks to the internet, now we can know what happens to the other side of the world in a matter of seconds. Therefore, when we use network advertising resources we can reach people who are anywhere, which makes it easier for a product to find the customer that needs it. All we have to do is insert the appropriate content in the right places and reach a wider audience.

The presence
Traditional advertising appears sporadically to the public and does not allow the establishment of a direct communication between the client and the provider. If I see an advertisement for washing machines and I want to know more, I will not call the company when I see the announcement at eleven o'clock at night because no one will answer me. What I do is check the internet, review the options and, if this company has an online store, I can make the purchase immediately. At all times you can have media exposure spaces and the links between users and company are immediate.

The cost
Buy advertising on a television network, contract sections in a magazine or pay for a spectacular ad requires a large amount of money and does not guarantee that the products or services of a company are the first option that comes to mind when we want to buy something . On the contrary, these efforts and resources spent tend to become the moment when we stop for a swim when we watch a movie, on the page we jump in the magazine that we like or simply in the visual garbage that we ignore when we move through the streets of the city. Internet advertising, especially the one that responds to a well thought out strategy, is usually more effective and much cheaper.

Digital media, the internet and social networks have changed the way a company and consumers interact, so marketing strategists must know how to use these resources properly. What began as an experimental adventure has become one of the main tools to put products and services in the hands of consumers.

A particular characteristic of these resources is that, unlike the traditional marketing mechanisms, the messages communicated do not remain unchanged in front of the spectators, but they are transformed in the conversations of the Internet users, they are appropriate, modified and redirected for purposes other than those who had the original advertising.

An example of this phenomenon is the famous campaign that points out that there are things that are priceless, how many times have you not found this phrase to communicate different scenarios? We must know the characteristics and dynamics of digital channels in order to take advantage of the possibilities they offer.

CONTACT US:

BML Creative Ltd. 2018
[email protected]
+44 (0) 113 388 0035
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Contact Email [email protected]
Issued By Digital agency
Website Digital agency
Country United Kingdom
Categories Marketing
Tags agency , digital
Last Updated April 9, 2018