Technology has played a crucial role in improving treatment efficiency and reducing mortality rates. The advent of computational techniques coupled advancements in imaging procedures have helped in treatment of complex diseases, especially cancer. Some of the common image guided therapy systems available in the market today are Ultrasound, CT scan, and MRI. They are used in understanding complicated conditions inside the body, and are used in treating them too.

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The global image guided therapy systems market is segmented based on product, application, end-user, and geography. On the basis of product, the market is classified into computed tomography (CT) scanners, Ultrasound Systems, Magnetic Resonance Imaging (MRI), Endoscope, X-ray Fluoroscopy, Positron Emission Tomography (PET), and Single Photon Emission Computed Tomography (SPECT). According to application, the market is divided into cardiac surgery, neurosurgery, orthopedic surgery, urology, gastroenterology, oncology surgery, and others. Based on end-users, the market is divided into hospitals, ambulatory surgical centers (ASCs), clinics, and research & academic institutes.

Incidence of cancer is increasing at a rapid pace year after another, thus escalating demand for treatment measures. While image guided systems are used in detecting complex diseases, they are extensively used in their treatment. These aspects lay foundation for growth in the global image guided therapy systems market.

During treatment of cancer, oncologist and radiologists have to view the infected area. This is where image guided therapy systems come into play. With early detection and higher number of patients seeking treatment, the consumption of image guided therapy systems is expected to grow in the coming years.

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Further, innovation in technology is propelling demand in the image guided therapy systems market. In the earlier models of these equipment, treatment had repercussions like killing healthy cells, and damage to neighboring tissues. To ensure precision in the treatment process, players in the image guided therapy systems market are working on developing higher efficiency products. These aspects will instill demand in the global image guided therapy systems market.

Geographically, the global image guided therapy systems market is quite mature and has its presence worldwide. North America has been the leading region in the image guided therapy systems market. Developed healthcare sector and increasing medical tourism in the U.S. is driving growth in the market. Europe too holds enough hope for growth in the coming years as medical tourism will increase demand for image guided therapy systems. On the other hand, Asia Pacific is emerging as a prominent region in the global image guided therapy systems market. Private healthcare setups in India are establishing world class features, and this will propel demand for image guided therapy systems.

Innovation is driving competition in the global image guided therapy systems market. Some of the key players in the market include St. Jude Medicals, Toshiba Corporation, Siemens AG, Medtronic Plc, and GE Health Care Inc. Strategies like expanding operations in new geographies to widen global footprint are also instilling competition in the global image guided therapy systems market.

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