Traditionally, the term "market" refers towards the location exactly where purchasers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market place & retail markets.
In the modern concept sense the term "market" has a broader meaning. It refers towards the sets / collection of actual or potential purchasers of a products & services.

There are various categories of the marketing and advertising, but there are two main segment, first being the regular advertising and marketing & second, being the digital promoting. In this article, we will discuss about these methods in details.

01) Classic Marketing and advertising

Standard marketing and advertising refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.

In old times, promoting was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of advertising and marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.

Methods of conventional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.

NEED OF DIGITAL Marketing and advertising

Since the technology is advancing in now-a-days, that demands the change in everything. The digital advertising is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing and advertising includes the websites, social media networks, emails are the common. The digital advertising and marketing is similar to classic one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.
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