[CALIFORNIA, 10/29/2018] – Apricot Lane established a 10-step approval process to make sure that aspiring franchisees are well-prepared before partnering with the company. The approval process includes a marketplace visit and site selection studies. Its last step is the turnover to the support team. This marks the official launch of the franchisee’s opening process.

In-depth Discussions and the Provision of Comprehensive Information

The first two steps of Apricot Lane’s franchise approval process are an introductory call and an informational e-mail series. The company uses these steps to provide potential partners with a clear background on the company, its methods, and tools.

The introductory call with the company’s Franchise Development Ambassador lasts 30-45 minutes. Topics discussed in the call include the initial investment and the details of Item 19 in the firm’s Franchise Disclosure Document.

The post-introductory call e-mail series, meanwhile, covers topics like:
• Pre- and post-store launch training program
• Company-used technology (Point of Sale system, Boutique Window, computer support, and so forth)
• Automated staff development program
• E-commerce, in-house advertising agency, and ongoing field support

Attention and Hands-on Guidance from Company Executives

Ken Petersen, Apricot Lane’s founder, makes sure to speak with each potential franchisee as part of the approval process. He takes time to share his vision for the company’s future and answers questions aspiring partners may have.

The company’s Real Estate Ambassador, President of Retail, CEO, COO, and sometimes even Ken Petersen himself meets with interested franchisees. They set up meetings with leasing representatives and visit possible store locations with the franchisees.

About Apricot Lane

Apricot Lane is a California-based franchise that began as a retail gift store in 1991. It became a women’s fashion and gift boutique in 2007 after expanding its merchandise. With the support of its franchisor, Country Visions, the company has grown to more than 75 franchise stores.

Apricot Lane was recognized as one of Entrepreneur Magazine’s Top 50 Hottest Franchisees in 2008 and has been one of the magazine’s yearly Top 500 the best franchises in the country from 2009 to 2017.

To learn more or to schedule an introductory call, visit https://apricotlanefranchise.com