Opening a nail bar can not be improvised. Find in this article all our advice to launch this professional activity: from market research to business plan through the marketing plan, we detail for you all the steps to follow before you start.

Perform market research of a nail bar

The first step to opening a nail bar is to conduct a market research to validate the existence of a commercial opportunity in the proposed area of ​​implantation. The use of the local nail salon come important there.

For that you will have to study in details:

Industry trends: which products and services are in vogue?
Profile, consumer expectations, and buying habits: what is the profile of the typical customer? His budget?
The existing offer on the market: who are your future competitors? What services do they offer?

The wellbeing and beauty market is experiencing a real revival in France, driven by the enthusiasm of individuals for this sector.

Beware however, if the market tends to increase in value, it tends to decline in volume. This is explained by the fact that the French massively use the kits offered for sale (laser epilator, manicure kit, etc.) that offer the opportunity for consumers to achieve in their homes some care formerly reserved for professionals in the sector.
Nail market: trends and projections

In this half-hearted context, beauty professionals tend to group by sector: tanning, thinning, manicure, etc. And, it must be said that nail salons and other nail bars are doing rather well.

Imported from the United States in the 70s, this activity allows in a few minutes, at a lower cost, more often than not without an appointment, to exhibit perfect hands with more or less sophisticated nails: from classic manicures to real ones works of art referred to as "nail art". Semi-permanent varnish is popular. So much so that most nail bars offer them directly for sale. This activity is not ancillary since it represents a large part of the turnover.

Nail bars under a changing regulation

Nail bars are the subject of all the attention of the legislature which seeks to decide on the level of qualification required to perform certain services provided by nail salons.

According to the UPCOM , the nail technician performs the beautification and extension of the nails of the hands and feet using techniques of well-being and comfort without medical purpose, when the nail stylist performs aesthetic care called manicure and beauty of the feet.

About the Company: At Boutique Nails they take pride on achieving the highest standards and professional finish. With the services provided From years of experience in the industry.
Each session concludes with not only your nails looking fantastic but your hands revitalised, nourished and moisturised with Hand and nail body cream.