And this trend actually created a storm of opportunities for young talent, for users who can act well, dance in front of a camera, make creative video effects and even stories. Yes, stories, many users started creating and sharing stories, their short video with a maximum length of 1 minute actually had stories in them. Now making a one minute video that'll tell us a story requires a lot of hard work in planning for the location, scenes, acting and appropriate music. This shows how much active and creative can be merely social media browsers.

Thus the short video making platforms boomed all over the internet creating huge a sensation. Users were able to prove their talent on it, and even got a chance to connect to the vast entertainment world, the tv and movie industry. It has immense opportunities for everyone; for instance, different users can show their acting, dancing, singing, fashion and film making skills on these platforms.
But recently the market leaders of short video platforms, Tiktok and Bigo video got banned from India following the country's clash with the app's origin country China. So Tiktok being left from the market, a huge void has been created and is waiting to be filled by other platforms. Currently, all Indian social media users are demanding to make in India products, even Indian platforms for short videos. This makes a perfect opportunity to hop on to "OY! Video", an upcoming short video sharing platform, completely Indian, and on the verge of becoming a big famed community.

The first demand fulfilled by OY! Video is by it being an Indian app. Going further, it is providing new features which involve categorisation of short videos into mind, dance, singing, relationship, team and travel. They've made clear the number of categories users can explore and make and share videos on. Plus there's the new feature of regular competitions which will create activeness among users to compete and generate more creative content. And there are many upcoming features on its arrival.

The main reason OY! Video is going to be a success is that it has an entirely different ambience than Tiktok, unlike many other platforms recently launched. They are more or like a copy of Tiktok, but OY! Video has a unique look and feel that makes it stand apart. Also, it is exploring the big boundaries the short video sharing trend can reach. Now when all over India, people know that they have this talent for making unbelievably creative short videos, they need a platform, they just need OY! Video to amplify show their talent, to create the Oy! Effect.