Kolkata, India, 17.01.2018. Bong Style has launched its new collection for the year 2018. It comprises unique collection of traditional handloom sarees and ethnic jewelry specifically chosen to cater to today’s women. In the last few years, the demand for ethnic fashion has increased significantly and Indian women are giving more importance to sarees. Lehengas, dupattas and kurtis! The new collection promises to match budget, style and color preferences of its patrons who have a strong reservation for traditional Bengali clothing.
Some of the latest additions to the collection includes cotton block print sarees ash and white Jamdani sarees, yellow and red handloom sarees, white blue tussar saree, ash and red jamdani. The red and white tant Benarasi, multi colored block printed saree and sky blue sarees are the highlights of the new collection. These clothes are stylish, gorgeous and affordable. The combination of these factors have made Bong Style a very sought after brand name in the world of Bengali fashion.
The price range starts from 1449 INR and finds comfort in every pocket. All products have been showcased in the website itself and can be easily purchased through this secured e-commerce portal supported by the major payment gateways of the world!
Further additions to the collection would make the shopping experience a truly memorable one. Already, the portal has attracted many visitors with its attractive, affordable and genuine range of clothing. The visitors originate from USA, UK , Canada, South Africa and Middle East. They mostly comprise Indian women who are working or settled overseas due to their professional compulsions.
Bong Style procures its products from the production centers of the finest Bengali handloom sarees and jewelry items. The villages of West Bengal and Bangladesh are the true hubs of traditional Bong fashion. With a 4 century old history behind its back, traditional clothing from the looms of Bengal find a place in the closets of US, UK, Dubai and Europe. Such is the popularity of the sarees like the Dhakai Jamdani and Khesh. It has crossed the geographical boundaries long time back. The brand has engaged a team of expert visual and product merchandisers to pick the best products from the authentic artisans of Bengal. They are the ones who have preserved this art for centuries and have endured colonial oppression, poverty, discrimination and domination from external forces. Their endless resolve to hold on to their cultural heritage has given them the strength to weather such immense challenges and produce awe inspiring pieces even in the present era. Bong Style is a sincere effort to preserve Bengal’s rich cultural heritage and marketing the same through a robust e-commerce platform. Powered by an easy to download mobile phone application, Bong Style is expected to top the charts this season.
The new collection is a boost for the online portal of Bong Style. It would simply enhance the very complexion of overall sales from the shopping portal. Today, the dynamics of e-commerce business is driven by the availability, quality and affordability of the stocks.