Potassium Sorbate Market size is valued at $154.7M in 2019, and is anticipated to grow at a CAGR of 4.89% during the forecast period 2020-2025. The Potassium Sorbate Market growth rate is attributed to the extensive usage in food products as a preservative and it is easily available and cost effective. Potassium sorbate is a chemical additive, and is broadly utilized as an additive in nourishments, beverages, and individual consideration items. It is a scentless and bland salt artificially delivered from sorbic corrosive and potassium hydroxide. Potassium sorbate drags out the time span of usability of nourishments by halting the development of mold, yeast, and fungi. Initially potassium sorbate was tagged as safe making it essential for human consumption, but regular intake can create several health problems in long run. From improvement’s made in product and the impact of e-commerce channels, social media, etc. is anticipated to propel the Potassium Sorbate Market during the forecast period 2020-2025.   

Key Takeaways
North America dominated the Potassium Sorbate Market with a share of 38% in the year 2019.        
The factors such as increasing demand for processed foods, rise in demand for processed food products with extended shelf-life are amongst the major factor projected to impel growth of Potassium Sorbate Market.
High usage of potassium sorbates in the food industry as it does not make any effect in terms of taste, color, and smell of food and protect the food from decomposition, easy availability and cost-effective are the key factors owing to the growth in the segment during forecast period 2020-2025.

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By Geography - Segment Analysis
North America dominated the Potassium Sorbate Market with a share of 38% in 2019. The application of Potassium Sorbate has grown rapidly over the last few years as the consumers are shifting from processed food containing artificial and synthetic ingredients such as flavors, colorants, and preservatives to natural and organic food products owing to its health benefits continues to expand its market. The U.S. FDA has designated sorbates as a generally recognized as safe (GRAS) ingredient and approved its applications in dairy foods, bakery items, fruit and vegetable products, fat emulsion products, sugar and confectionery products and certain meat and fish items. However, at higher concentrations sorbates affects the flavor of finished products, which affects the market growth.

Drivers – Potassium Sorbate Market
Rising demand for products with extended shelf life  

Potassium Sorbate Industry Outlook
Potassium Sorbate Market top 10 companies are Celanese, APAC Chemical Corporation, Sorbic International, FBC Industries, Lubon Industry Co., Ltd., Wanglong Group, Nantong Acetic Acid Chemical, Tengzhou Aolong Fine Chemical, Hawkins Watts Limited, Shandong Kunda, Nantong Alchemy Biotech and others.

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