Dubai, UAE: The tips and tricks of achieving a flawless look, and the intricate artistry required to be a successful modern makeup artist, will be in focus at the inaugural Face it! by Mehron and MADI International, at Beautyworld Middle East 2017.

The special feature, billed as a must-attend for the myriad makeup artists and beauty professionals in the region, is being presented by Madi International, in association with Mehron in conjunction with Makeup and beauty specialist ” Ms. Farah Molana ” the CEO of Afrina Group and her Makeup specialist team.

The programme, held over three days of Beautyworld Middle East 2017, will feature leading experts demonstrating various tips and tricks to achieve a smooth and flawless look appropriate for every kind of occasion.

“Face it! by Mehron and MADI International aims to explore the different looks that can be achieved using Mehron makeup,” said Maya Hanna, Corporate Trade and Marketing Manager at Madi International.

“We shall showcase and share tips and ideas on how one can enhance their confidence behind different looks to get through daily challenges. We’ll present trends never seen before right from our exhibition stand through interactive live stage performances.

“This year we intend to surprise the audience with the most spectacular presentations and demonstrations that will captivate the audience and get them involved in many different ways.”

During the three days will see the demonstration of six different looks to match various models and personalities for occasions ranging from day to night and sunlight to spotlight.

On Day Two will feature makeup tips for tired eyes and tips using various products as well as a demo of bridal makeup.

Day Three will feature the use of bronzing gel, lip trends for 2017, colour correction concealer and Mehron’s 12-coloured compressed powder highlight couture palette. There will also be live demonstrations on volunteers from the audience.

Beautyworld Middle East is the region’s largest exhibition for beauty products, hair, fragrances, and wellbeing, and will feature more than 1,500 exhibitors from 60 countries in its 22nd edition will open (14-16) May 2017.

Product groups at Beautyworld Middle East include Hair, Nails & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging, & Raw Materials; Personal Care & Hygiene; and Fragrance Compounds & Finished Fragrance.