The upcoming trend of using eubiotics as an animal feed has gained prevalence among the government of developed and developing countries. The governments of these countries are taking initiatives to promote eubiotics after the prohibition on the usage of antibiotics growth promoters. Moreover, the increasing demand and consumption of meat and meat-based products are also driving the market.

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However, there are certain challenges that prove to be restraints in the growth of the eubiotics market. The complexities in trading eubiotics across countries and stringent government regulations to trade these products across the countries are generating hindrance in the market growth. Moreover, the lack of scientific evidence about the health benefits of eubiotics for animals and awareness about newer advanced solutions is expected to hamper the market growth, especially in emerging countries. The growing concern of COVID-19 and disruption in the supply chain is also acting as a restraint in the market.

The most attractive type of eubiotics is probiotics, which is adopted highly by the livestock producer after the prohibition on the usage of antibiotics growth promoters. The utilization of probiotics as an animal feed has been shown to have beneficial outcomes, including greater resistance to the infectious livestock diseases, enhanced growth rate, improved feed conversion, improved digestion, reduction in undesirable bacteria, and improved carcass quality and less contamination, among others.

Major application areas of eubiotics products and ingredients include improvement in gut health, immunity, yield, productivity, and overall performance, among others. The management of the gut health application segment represents the most significant application market for eubiotics. Eubiotics can efficiently manage the gut microflora and effectively reduce the undesired pathogens to maintain digestibility and gut health. During the forecast period, applications such as immunity and yield are expected to display the maximum growth.

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The competitive landscape for the eubiotics market demonstrates an inclination of companies toward the adoption of strategies such as product launch and development and partnerships, collaborations, and joint ventures. The major established players in the market are focusing on business expansion and contracts to introduce new advanced solutions further on the existing product portfolio and to increase their global footprints in countries across the world. Novus International, Inc. (U.S.), Koninklijke DSM N.V. (Netherlands), Chr. Hansen Holding A/S (Denmark), Kemin Industries, Inc. (U.S.), Nestle Health Science (Switzerland), DuPont de Nemours, Inc. (U.S.), LESAFFRE (France), BENEO GmbH (Germany), Lallemand, Inc. (Canada) and Yara International ASA (Norway) are some of the prominent players in the eubiotics market. The market is highly fragmented with the presence of large enterprises and a large number of small- to medium-sized companies that compete with each other.

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