The agriculture robots market encompasses a wide array of robot types such as milking robots, harvesting robots, picking, robots, weeding robots, autonomous robot tractors, seeding robots, and pruning robots, among others. These robot types are utilized in different agriculture areas including precision crop farming, livestock monitoring and management, indoor farming, aquaculture, forestry, and orchids, among others. Autonomous tractors are witnessing increased usage to minimize the movement on farms preventing heavy soil erosion and fuel consumption. Agriculture robot companies incubated and funded by large global agriculture corporations are launching new products for weeding, harvesting, and picking. For instance, EcoRobotix, a weeding robot company is funded by BASF. Deepfield Robotics is a Bosch-incubated weeding robot company. Google Ventures also leads the funding of Abundant Robotics, an apple picking robot company.

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North America generated the second highest revenue of $565.3 million in 2018. Large market share of the region has been attributed to the rising need for efficient farming equipment in the large farmlands of the North America to generate profitable crop production. Constantly increasing farm sizes and the rise in global food demand from limited arable land are expected to ensure the future market growth. The increase in application of smart farming technologies in most of the countries and extensive government-backed research of agricultural robots are expected to propagate further rise in revenue generated through agricultural robots. The North America market for agriculture robots is expected to witness a growth rate of CAGR 25.34% in the forecast period.

Although Asia-Pacific has a smaller market share regionally as compared to that of North America and Europe due to the late introduction of agricultural robot technologies and practices. It is expected to have the fastest market growth with a CAGR of 29.98% from 2018 to 2028, owing to the amount of arable land available, dependence of agriculture on the countries for their economic and social growth along with the support by the government in terms of subsidy, regulations, or research.

The competitive landscape for the agriculture drones and robots market demonstrates an inclination toward companies adopting strategies such as product launch and development and partnerships, collaborations, and joint ventures. The major established players in the market are focusing on product launches and developments to introduce new technologies or developing further on the existing product portfolio. Deere and Co., Trimble Inc., AGCO Corporation, Parrot SA, GEA Farm Technologies, Lely S.a.r.l., Afimilk Ltd., PrecisionHawk., AeroVironment Inc., DeepField Robotics, EcoRobotix, Abundant Robotics, Naio Technologies, and Boumatic Robotics, among others, are some of the prominent players in the agriculture drones and robots market. The market is highly fragmented with the presence of a large number of small- to medium-sized companies that compete with each other and the large enterprises.

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In order to generate public awareness about their existing and new products and technologies and compete with the competitors’ product portfolio, key players operating in this market have ramped up their product launch activities over the recent years. This has been the most widely adopted strategy by the players in this market. For instance, In December 2018, Yanmar Co. Ltd. launched an autonomous rice trans planter using its proprietary autonomous driving technology. Similarly, in August 2018, Lely launched an upgraded version of Mixing and Feeding Robots (MFR) for the Vector feeding system to focus on animal health that also includes automatic feeding. In May 2018, Parrot launched its new age drone, Anafi, that comes with disruptive technologies and powerful as well as scalable platform to meet the need of portability and good image quality in drones.

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