Over the years, Azilaa.com, an online handmade jewellery shopping brand has been gratifying customer’s Indian jewellery set desires for best Rakhi and August festivities with its comprehensive collection. This time for the festival of Raksha Bandhan 2018, this online marketplace has embarked with a customer engagement campaign of letting its customer do some brain game. Double the fun, they are also planning to give exciting prizes of a certain amount to the winners. The magnifying and enlargement of the range in its Rakhi Collection ensures to effortlessly fulfil the needs of the customers with varied budget and preferences.

With every fleeting day, the auspicious festival to celebrate the siblinghood is approaching making it an ideal time to run a contest that would involve some fun, also it is the time to launch the special Rakhi threads and bracelets online. Not just this, but this collection also includes handmade necklaces to be considered as Rakhi gifts. Therefore, to add a little twist to customer gift-buying experience, Azilaa is planning to run a fun campaign that would involve customers participation, though the company has not yet revealed the game, it is believing to be the most engaging Rakhi campaign ever online. To run these campaigns, two of the most used and popular social media sites have been selected by the company – Facebook and Instagram.

In one-to-one conversation with the Digital Marketing Manager of the company, he explained, “With the release of the rakhi shopping range on the website, we will continue to ooze up the enthusiasm of the customers by making them engage in an activity of their interest. This Rakhi prize campaign is not just the marketing strategy but a way to take them back to their childhood memories”. The company is yet to reveal the guidelines and other important details which would be helpful for a customer to participate in this contest.

The products divided based on the Rakhi jewellery requirement not only includes Rakhis but also items for her as well including handmade necklaces, earrings, jewellery sets and much more. These inclusive options are designed with extreme intricacy and good quality material for not only Rakhi but also for distinctive fondness as well. “With the deep analysing and learning we will be plugging the gaps between the customer preferences and our offerings through customer engagements programmes”, said Anjali Singh, Founder. This year, Rakhi Collection at Azilaa will majorly focus on fulfilling the everyone's preferences and choices with the best quality and best price.