Market Overview
Video platform-as-a-service (PaaS) is a cloud-based solution that facilitates developers to include real-time video communication features without needing to build backend infrastructure and interfaces. Video PaaS offers all types of services and tools required to embed real-time communication capabilities into web-based applications. Moreover, it can develop real-time communications applications, business processes or mobile apps. To accelerate time-to-market for communications-rich services and applications, systems integrators (SIs) independent software vendors (ISVs), and service providers can leverage a PaaS. It can also be used by IT organizations for customer-facing applications or to communications- enable business processes that are cost-effectively and quick to access.

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The global Video PaaS market was estimated to account for US$ 3, 09,130 Mn in terms of value by the end of 2019

Market Dynamics- Drivers

Increasing globalization of business organizations is expected to drive growth of the global video PaaS market during the forecast period
Technological advancements in communication have enabled companies to perform virtual meetings through video conferencing, video collaboration, and real-time video communication with employees/clients located all over the world. Network cloud platform technologies provide space for business organizations to come together and share business opportunities globally. The capability to transfer and connect information regardless of location is what makes collaboration easier and more effective. Therefore, increasing globalization of business organization is increasing the adaptation rate of Video PaaS across all big and small business organizations in the world. Thus, these factors are expected to drive the global video PaaS market growth during the forecast period.
Growing demand for video conferencing services, especially in media, education, and healthcare industries is expected to propel the global video PaaS market during the forecast period
Growing requirement for enterprise mobility combined with increasing number of mobile users have led to many businesses to adopt cloud-based video conferencing services. This high adoption is majorly observed in various sectors including healthcare, education, government, and media, which is expected to support the market growth over the forecast period. Video conferencing allows data sharing that is not performed in live meetings. Moreover, other side recordings of video conferences offers critical records for regulatory and security requirements. These factors are expected to boost the global video PaaS market during the forecast period. According to Coherent Market Insights’ analysis, the U.S. holds dominant position in the cloud-based video conferencing services while the Asia Pacific region is expected to be the fastest growing market.
North America region dominated the global Video PaaS market in 2019, accounting for 86.3% share in terms of value, followed by Asia Pacific, and Latin America respectively

Market Opportunities
Increasing penetration of high-speed internet is expected to present major business opportunities for market players
According to Coherent Market Insights’ analysis, around 40% of global population are access to an internet connection. Video communication is one of the highlighting features of internet access and hence there is an increasing demand for video PaaS by enterprises as well as developers. Therefore, increasing penetration of internet is expected to offer major growth opportunities during the forecast period.
Growing adoption of private cloud is expected to provide excellent growth opportunities in the near future
One of the major advantages of private cloud is it offers enhance security and control over the date. There is always a risk of hacking and data leak when it is stored onto public cloud. Thus, private cloud has become a preferable option for small as well as large enterprises in video commination applications. According to Coherent Market Insights’ analysis, in terms of security, private cloud accounts for 60% share as compared to public cloud and is the most preferred deployment type for video PaaS. Such factors are expected to pose excellent growth opportunities for major market players over the forecast period.

Market Taxonomy
On the basis of deployment type, the market is segmented into public cloud, and private cloud. On the basis of application, the market is segmented into, Video Conferencing, Video Collaboration, Broadcasting Video Communication, Real Time Video Monitoring, Video Content Management, and Others (enterprise and developer-based services), on the basis of end use, the market is segmented into Social, Media & Entertainment, Education, Healthcare, and Banking & Finance, on the basis of region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East and Africa

Key features of the study:

• This report provides in-depth analysis of Video PaaS size (US$ Million), and Compound Annual Growth Rate (CAGR %) for the forecast period (2019– 2027), considering 2018 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by leading players
• It profiles leading players in the Global Video PaaS systems based on the following parameters – company overview, financial performance, product portfolio, geographical presence, Dust control market capital, key developments, strategies, and future plans
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, product upgrades, market expansion, and marketing tactics
• The Global Video PaaS report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Global Video PaaS.

Detailed Segmentation:

Global Video PaaS, By Deployment Type:
• Public Cloud
• Private Cloud
• Global Video PaaS, By Application:
• Video Conferencing
• Video Collaboration
• Broadcasting Video Communication
• Real Time Video Monitoring
• Video Content Management
• Others (enterprise and developer-based services)
Global Video PaaS, By End-user:
• Social
• Media & Entertainment
• Education
• Healthcare
• Banking & Finance
• Global Video PaaS, By Region:
• North America
• Global Video PaaS, By Deployment Type:
• Public Cloud
• Private Cloud
Global Video PaaS, By Application:
• Video Conferencing
• Video Collaboration
• Broadcasting Video Communication
• Real Time Video Monitoring
• Video Content Management
• Others (enterprise and developer-based services)
• Global Video PaaS, By End-user:
• Social
• Media & Entertainment
• Education
• Healthcare
• Banking & Finance

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Competitive Section
Key players operating in the global video PaaS market are Vidyo, Sightcall, Sinch, GENBAND, Twilio, Inc., TokBox, Agro.io, and Xura.

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