Video on Demand (VoD) is a system that permits users to select, watch, and listen to videos and audio content at their convenience with the help of Internet Protocol Television (IPTV) over broadband connection. Apple TV and Telstra T-Box are some of the most widely used video on demand services. IPTV service is responsible for converting television signals into computer data. Hence, IPTV provides information in IP format. So channels are programmed in IP format and the data is flowed to the television over a set top box or similar device that acts as a decoder.
 
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Increasing adoption of digital media across the globe, attributed to the rising utilization of mobile devices and proliferation of high speed broadband connectivity, is driving growth of the video on demand market. For instance, in the U.S., digital media consumption is increased significantly due to the presence of leading digital media players such as Netflix, Hulu, Amazon, and Apple TV.
Growing adoption of mobile devices is expected to augment demand for digital media consumption, in turn driving growth of the global VOD market. According to Coherent Market Insights analysis, the global smartphone market witnessed growth of over 15% and over 2 billion mobiles were sold globally in 2016.

Video on Demand Market Taxonomy
On the basis of solution, the global video on demand market is segmented into:
Pay-Tv VOD 
Over-The-Top (OTT) Services 
Internet Protocol Television (IPTV)
On the basis of application, the global video on demand market is segmented into:
Entertainment 
Education and Training 
Network Video Kiosks 
Online Commerce 
Digital Libraries 
On the basis of delivery technology, the global video on demand market is segmented into:
Transactional Video on Demand (TVOD) 
Subscription Video on Demand (SVOD) 
Near-Video on Demand (NVOD) 
On the basis of end user, the global video on demand market is segmented into:
Academic and Government 
Banking, Financial Services, and Insurance (BFSI) 
Consumer Goods and Retail 
Healthcare 
Manufacturing 
Hospitality 
Telecom and IT
Media and Entertainment 
Transport and Logistics
Emerging economies are expected to offer significant potential for market growth, owing to rapid development of internet connectivity enabled infrastructure
The U.S., Western Europe, Japan, and few emerging economies such as China, are striving to develop 5G infrastructure.

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Major players operating in the global video on demand market include Alcatel-Lucent, Fujitsu, ZTE Corporation, Ericsson, Huawei Technologies, Akamai Technologies, Inc., Avaya, Level 3 Communications, AT&T, and Cisco.
 
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