An email campaign is a good way for you to connect with your customers because it is direct and inexpensive. You’ll find this method especially useful if you run a small online marketing firm and have to keep costs firmly under control. However, these messages can also be ignored very easily. Your marketing effort will only bear fruit if you create highly effective messages and send them to the right people who are already predisposed to buy your products or services. The following newsletter design tips will enable your business to succeed:

• Start by having a clear idea about who your newsletter is meant for and what is meant to achieve. If you just send messages out without any planning then you are wasting your time. Always send information that will be of use to the people on your mailing list.
• Make your newsletters in desktop and mobile format, based upon the reading preferences of your customers. Keep in mind that many people have shifted to mobile devices for most of their internet use.
• Stick to one subject at a time in your newsletter. If you give a lot of information in one email a lot of it will be looked over by the reader. Besides, separating your information in individual emails will give you the opportunity to send out multiple emails.
• Give your newsletter a unique personality so that it speaks to the reader directly.
• Divide the message into paragraphs, bullet points and headings so that it doesn’t look like one big chunk of data. Your message will be a lot easier to read and understand if it is presented clearly and broken down.
• Your email newsletter will look very attractive if you garnish it with a few images. Don’t go overboard with the images, especially if your readers prefer reading them on their mobile devices.
• Don’t bombard people with emails; people will not take them seriously and the messages that actually include important information might get ignored. Your readers should look forward to reading your emails.
• Use analytics to study the effectiveness of your email marketing campaign.

As you can see, there are quite a few things you have to do to send out emails that will help you do business. In fact, it’s best to hire an onlinemarketing firm that specializes in small business marketing. Taylor Manning Creative does this and also provides WordPress web design services, online marketing consultation and SEO services. For more information visit - http://www.taylormanningcreative.com/