Milton Keynes, England, July 30, 2013 -- Energy management and environmental sustainability historically have been part of a company’s Corporate Social Responsibility (CSR) but, according to Justin Vroone, Commercial Director at IMServ, there has been a radical shift away from the philanthropic into finance’s remit and companies’ bottom line.

“It’s been a steady move away from CSR towards CFOs and finance professionals for a number of years, primarily driven by increased financial and regulatory risk and rising energy costs. Finance professionals understand capital and are focused on driving business growth, improving bottom-line performance and managing risk,” explains Justin.

“There are multiple benefits of measuring carbon emissions, from reducing energy costs to providing new revenue streams for a company. In addition, any ‘green’ improvements and carbon reductions is a positive PR story, a boost to employee’s perception and beneficial for stakeholder engagement.”

Measuring and reporting carbon footprints is now well established amongst the UK’s FTSE 100 companies, with 96% submitting data to the Carbon Disclosure Project in 2012, demonstrating the importance of carbon management.
IMServ is one of the UK’s largest independent energy management providers. The company offers carbon and energy management solutions, helping organisations across all sectors to save energy, reduce costs and control carbon emissions.

Justin continued, “For many CFOs the biggest hurdle is measuring what you can’t necessarily see. Energy usage whether it’s oil, gas or electricity consumption has to be measured and evaluated. Once trends in usage have been analysed and predictions for future energy use assessed, CFOs can then predict expenditure based on usage rather than estimates. Aside from reflecting favourably on an organisation, reducing carbon emissions will reduce costs, boost efficiency and drive growth.”

About IMServ:
IMServ Europe Ltd is one of the UK’s largest independent energy data management providers. The company offers carbon and energy management solutions, helping organisations across all sectors to save energy, reduce costs and control carbon emissions.
IMServ offers an all-inclusive portfolio that covers data collection, analysis, reporting and carbon management. To date over 180,000 sites in England, Scotland and Wales are benefiting from its solutions.

About Justin Vroone:
Justin Vroone is the Commercial Director at IMServ. He has worked in the energy sector for over 17 years in areas such as gas, oil and energy saving solutions and is considered to be an expert in the energy sector.

During his time at IMServ he has been responsible for the business development and the winning of a number of high profile key accounts. Justin has also been instrumental in developing IMServ’s Energy Data Vision (EDV), a portal that gives management visibility on energy consumption and spend.

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