Survey About Social Messaging Apps in Vietnam - 90% use Facebook Messenger

Posted September 30, 2014 by associate12

90% of Vietnamese use Facebook Messenger - Q&Me market research has conducted the messaging application usage in Vietnam and found out the very high popularity of Facebook Messenger.

HCMC, Vietnam, September 30, 2014 -- Asia Plus Inc. (Tokyo, Japan) has conducted the survey of “social media usage and popularity in Vietnam” through their market research platform of “Q&Me” (

Social media popularity has expanded rapidly worldwide and Vietnam is no exception at all. Asia Plus Inc. has conducted the survey in order to understand the popular social messaging services and their usage behaviors in Vietnam.

Facebook Messenger most popular with nearly 90% usage, followed by Yahoo! Messenger and Zalo.

When asked the messenger applications that Vietnamese use, Facebook messenger received the dominant popularity (87%) followed by Zalo (61%) and Yahoo! Messenger (56%). Facebook is popular among all the ages while Yahoo! has more supporters among 30s and above, while Zalo is more popular among teens.

When it comes to the frequency of the services, the survey has founded out that Facebook messenger is used much more than any other applications in Vietnam. 77% of the respondents have replied that they use the service daily, while 89% use it more than a couple of times weekly.

For the question of how long they use the messaging applications per day, as many as 45% male and 49% female has replied that they use the service more than 3 hours a day. 80% of male and 85% of female use it more than one hour per day.

The full survey result could be viewed at

Survey information

Subject: Survey about social messaging apps in Vietnam
Conducted on Sept 18-20, 2014
Method: Internet Survey
Respondents: Male / Female in Vietnam
Number of respondents: 500

About Asia Plus Inc.
Asia Plus Inc. ( provides the business online solutions to support the issues of “sales” and “marketing / product planning” in Asia.

Corporate name: Asia Plus Inc.
Tokyo HQ: 4-4-1 Tamagawa Setagaya Tokyo, JPN
Vietnam office: 25/7A Nguyen Binh Khiem Str., Ben Nghe Ward, Dist.1, Ho Chi Minh City
CEO: Kengo Kurokawa (
Contact: [email protected]

Kengo Kurokawa
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str.,
Ben Nghe ward, District 1
HCMC, Vietnam
+84 128 2463544
[email protected]
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Contact Email [email protected]
Issued By Kengo Kurokawa
Phone +84 128 2463544
Business Address Floor 1 25/7A Nguyen Binh Khiem str.,
Country Vietnam
Categories Internet
Tags Messaging , Application , messenger , internet
Last Updated September 30, 2014