20th June 2020, Gurgaon: ASK Automotive Private Ltd is a leading manufacturer and supplier of Safety control cables, Friction products and Aluminium die casting products. It has tied up with leading global companies and delivers many automotive OEM products like brake pad lining and brake pads.
The company generates a turnover of more than $ 260 million and is dedicated to highest standards of Excellence, Safety and Quality. It was launched in 1989 and in the last few decades, it has set up a strong pan India operation that is represented by its 16 manufacturing facilities in prime locations across India.
ASK contributes to leading OEM’s for the automotive industry like Suzuki, Hero, Yamaha, TVS, Bajaj, Mahindra, Royal Enfield, Maruti etc. The company is accredited with major accreditations of the industry for safety and quality like IATF-16949:2016, OHSAS18001:2007, ISO14001:2015 and ISO 9001:2015.
The vision of the company is to become a worldwide market leader in Safety control cables, Friction products and Die casting products through innovation and high quality. It aims to ensure customer delight with devotion to quality, safety, modern technology, timely delivery, and cost-competitiveness.
Core values of the company are Transparency, Integrity, Sustainability, Professionalism and Perseverance. The company is guided and inspired by the ideals of its founding father and chairman Kuldip Singh Rathee. It continues to pursue greater heights and glory.
Some of the key accomplishments of the company are as follows. It is the biggest manufacturer of friction products in the 2-wheeler industry. It has cutting edge manufacturing facilities numbering 16. It has in-house R& D centre and manufacturing facilities for tool and die casting. It has in-house validation and testing facilities.

ASK is one of the leading exporters and manufacturers of Brake lining for Light and Heavy commercial vehicles. At its state of art manufacture and design factories, they make wide range of asbestos and non-asbestos brake lining. ASK brake lining provides optimal braking in all weather, terrain, and temperatures.
ASK also makes Brake pads, designed, and tested for mostly performance focused use. It is a leader among brake pad companies. Such brake pads are the principle upgrade level for any mechanism for braking.
ASK brake pads ensure the ideal balance between performance and safety besides minimizing the wear of discs and pads of vehicles. ASK has a market presence in all automotive segments such as 2-wheeler, 3 and 4 -wheeler passenger vehicles as well as Heavy and light Commercial vehicles.

The company aims to provide high quality products to its customers. Because of this vision, it has constructed in-house design centre, R& D facilities as well as testing and tool-room facilities. It has an amazing aptitude to develop customized formulations for friction products. In case of die casted products, the company has in-house tool room.

About The Company: ASK Automotive Private Ltd (www.askbrake.com) is a leading company that makes and sells friction products, safety control products and die-casting products. The company is gained major accreditations of the industry for safety and quality like IATF-16949:2016, OHSAS18001:2007, ISO14001:2015 and ISO 9001:2015.