Any and every business needs to analyze and study macro environmental factors, in order to enter a new market. These macro-environmental factors are:, political, economical and social and technological factors (PEST).

Just like how, the face is the index of the mind, a website is the index of a company. A website is a web page which can be accessed by the public to get to know about something online, for a detailed purpose.

The terms “sales” and “marketing” are often confused and sometimes, even used interchangeably.