9th August 2011 - SEO UK or search engine optimization is the term given to the process in which a website’s content and coding is enhanced or optimized in such a way that it starts appearing in higher results of search engines. When any user types a specific keyword for information on that topic and an optimized website contains information on that topic then chances are that it would appear higher in the rankings as compared to other sites. With hundreds of thousands of websites habituating the cyberspace and more thousands increasing by the day, it has become prudent for sites to be optimized according to the need of their clients to ensure that their SEO Services can be explained to their desired consumers. However, the ranking would ultimately depend on the amount of optimization done and whether it is higher or lower than the contending websites.
There are several ways in which the site can be enhanced but the most prominent methods include adding content and making it keyword rich. A user only goes to a search engine or at any website for that manner to get more information and if a site takes to it that their pages are being filled with new content or information regularly then their hits for that specific keyword would be higher and also come more early. Even the search engines such as Google, Yahoo, Bing and ASK prefer websites keeping updated content as ultimately their users are getting satisfied. The content can either be added by website’s own writers or by hiring a content providing company.
Another important method used for SEO is increasing the richness of the keywords. Many search engines have a specific percentage on the percentage of keywords that should be present in the article but some servers make it indefinite. When the crawlers (coding which looks for results for a search engine user) looking for the algorithm after the search engine’s search bar has been used come to a website with the same or related keyword then they check how many keywords there are. If the keywords are more, then the content is more and these are chosen in high rankings or higher results. Moreover, the number of links pointing to the website or webpage also has a major role in deciding whether the placement would be high or low.
If a webpage has more number of links pointing towards it at different websites then it is clear to the search engine that the content of that site is desired more on the net and that webpage comes higher in the rankings. There are a lot of other ways which can lead to SEO too but they depend on how much the website owner is willing to spend or how far he/she is willing to spend on SEO Services. As an offline store needs more footfalls for making sales, the online websites need more eyeballs or web traffic to ensure that their services are checked or their goods are being bought; and SEO UK helps in ensuring that this happens.