30th August 2011 - When it comes to online marketing, there are number of things which the website owners can do to enhance the popularity of their online medium.
Earlier all it was required was good word of mouth and good content but the high usage of search engines has brought SEO Services into the mix as marketing on search engines is seen as the best way to enhance the website’s popularity. Almost 99 percent of all online users go to a search engine to look for products or websites that they have never heard of before. Now if good search engine marketing is done then it becomes easier for the site to come in the top ten of the results page which means that being one of the first ones to come in front of user’s eyes. Everyone knows how important it is to occupy the slot which gets the first one to interact with a probable consumer and being high on the search engine rankings is the surest way to do so.
However, this need to be the first one to interact with the client can result in doing illegal marketing things and the things which come under illegal optimization come under the banner of inorganic or black hat seo services. The term black hat signifies that their methods are prohibited by the search engines and their continuous use put the search engine’s interests in jeopardy (good service to the users) and they ensure that the websites using the method are deleted or banned from their index at least. As one can see, this is the major reason why any website or website owner should avoid using black hat methods.
Another reason is that with the high popularity of social networking and personal blogging, it has become easier for the online community to be vocal regarding the things that they like and things they don’t. Therefore if a website is viewed stuffing keywords or spamdexing or flooding the computer with popup ads then that address would be talked about in the avoid section and any website associated with that can also come under that section. It has become quite easy for anyone to go online and say stuff about a particular product or website and the fact remains that anything posted online cannot be deleted.
Aside from getting deleted by the search engine and getting bad reviews from the visitors there might not be more which can prohibit one from using the black hat techniques on SEO Services but there is one more thing which can be seen as a necessary caution. The cost that a website owner has to pay for black hat techniques is much more than what he/she would pay for the organic one. The content or coding provider might say that as the results are fast the money is high but the fact remains that anyone using black hat techniques would be affected sooner or later which means all that money is spent as a hefty funeral for the website.