What exactly is personalization? It is when a company carries out a thorough research so as to dig deeper into customer behaviour and interests. Thereafter, the products and services are tailored as per their interests so as to boost satisfaction level. When it comes to email marketing, personalization can actually make it successful by increasing the operate. Let's have a look at the best tios for email personalization:
Leverage customer personas:

Personas are fictional, generalized representations of ideal customers. These personas are built by using a multitude of data and are helpful in internalizing the ideal customer, businesses wish to attract. Thereafter the businesses can actually decide how to target their audience.
Improve your sign up forms:

Asking for the relevant information in the sign up forms can help improve email marketing to a large extent. So, it is advisable to ask for name, gender and particular interests when someone signs up for email list.
Make use of CRM:

It is always better to know a little more than what is needed specially when it comes to email marketing. Businesses can leverage their CRM software to gather additional information prospects. Also, with most of the people using social media today, it becomes very easy to dig deeper into their interests. This can help send more precisely personalized emails.
Segment:

Once the required information has been gathered, customers can then be segmented on the basis of different factors. These factors may vary from geography tocompany size to interests. Thereafter, you can easily insertoffers that can only be seen by those people using dynamic content fields.
Go a step further:

Going a step further here means personalizing your business along with your emails. In order to do that you need to make your business more informal and personal. In other words, using conversational tones, pronouns etc. lend a human touch to the emails and improve the open rates.