March 25, 2015, NEW DELHI: Appliancemart.in is a fast growing portal marketing exclusive range of kitchen appliances from India. It has announced the launch of a new range of small kitchen appliances and kitchen accessories.

This announcement was made by the CEO of the company at a recent press meet held in the city. The press meet was well attended by representatives of the print, online and broadcast media.

Another top executive of the company announced the name of the products. Small appliances include Hand blender, Mixer-juicer-grinder, Kettle and Induction cook top. Kitchen accessories include Grill BBQ, non-stick cookware, cylinder trolley and lighters.

Appliancemart.in was set up in 2013 as the e-commerce site of Jindal Home Products Ltd. The latter mainly makes gas stoves, cooking ranges and cook tops. It is now diversifying into kitchen accessories and small kitchen appliances.

A marketing executive introduced the range of small kitchen appliances. “Juicer- mixer-grinder has made the task of juicing, mixing and grinding really simple. One can make chutneys and purees in an instant. The blades of the device are of German make and have a lifetime guarantee. They also have a sleek design that complements the modern kitchen,” he said.

Hand blenders are simple to use and made of stainless steel or plastic using ABS technology. The twin blade technology can blend the hardest of food items. Appliances are available in capacity of 200 to 400 watts.

Electric kettles are ideal for preparing, coffee, tea and soups. They are
available in corded, as well as cordless types. Cordless kettles are popular as they can be used on the go. They have electric indicators to remind you to turn them off and even an automatic turn off according to your settings. They have well-insulated bodies and a simple locking lid.

Induction cook tops are available in two models: Bach knob type and Sunshine type. The Bach knob type is elegant and helps you in safe, fast and precise cooking. It comes with a knob to monitor heat conveniently.

Sunshine cook top is a heavy duty cook top designed to give you the best experience of cooking without much hassle. It has seven cooking modes to ease your cooking process.

Introducing the range of accessories, an executive said, “First product line is that of Grill BBQ. With this appliance, one can enjoy great BBQ evenings on weekends. We offer Sunshine BBQ in two models 01 and 02. The best part is that they are lightweight, easy to set up as well as transport.”

Non-stick cook wear comes in three models: Non-stick flat tawa, non-stick Kadhai with lid and non-stick fry pan. The range of non-stick cookware is made of virgin aluminium making them durable. German technology makes them sturdy to use.

Cylinder trolley makes it easy to move the LPG cylinder around in your kitchen. “It is made of the finest grade of plastic and is durable and sturdy,” revealed a sales executive. Thus, it aids in protecting the kitchen floor from marks.

He added, “The refillable gas lighter is easy to use and environment-friendly. It comes in a variety of attractive colours to suit your kitchen.”
“All our products are of top quality and our customers are confident of getting value for money,” said the CEO in his concluding note.