[LENEXA, 11/23/2017] - The Friedman Group has been providing valuable training and workshops to retail businesses in the United States and abroad for more than 35 years. Cognizant of the demand for effective workshops in the industry, the company makes its resources more accessible to businesses worldwide through its Content Development service.

Customized and Accessible

The Friedman Group runs an online learning membership site. It is, in itself, a rich source of learning materials for retail owners, managers, and staff. The company ups the ante, however, with its customization service. As most retail managers can attest, standard courses are helpful but only to an extent. Customized courses, wherein the materials are fashioned specifically for the needs of a business, yield better and visible results.

Researchers from Wharton recently studied how training impacts the performance of over 63,000 salespersons. After analyzing the data and other relevant factors, the researchers deduced that standard retail training improved sales productivity by roughly 23%. It’s highly possible that the figure will improve with customized training programs.

An Advantage in a Competitive Industry

Retailers have much to gain from retail courses; they should take advantage of every opportunity to gain traction in sales performance.

Retail is a very large, dense, and competitive industry. It makes up two-thirds of the US GDP and recorded global sales of $24 trillion in 2015. Data shows that five of the top 10 largest retail companies in the world are from the US. Additionally, local retail chains, regardless of enterprise size, are also expanding their clientele abroad.

Given the competitive climate, retailers need to reinvent their operations constantly. The Friedman Group helps in this regard.

A One-On-One Service

The Friedman Group’s course developers create course materials based on the information they gather during a one-on-one meeting with the client’s management team. This ensures that clients get the content they need, be it video, print, or a combination of both.

“Name it, and we’ll develop it for you—workbooks, training manuals, online learning courses, videos, classroom programs, webinars, and anything else you can think of,” says the company on its website.

Additionally, the company can re-design existing courses to fit the client’s business operations and training needs.

About The Friedman Group

The Friedman Group is a training and consulting firm specializing in retail sales and store management. It provides standard and customized online, on-site, and public training and seminars to enterprises of all sizes. Headed by retail industry veteran Harry J. Friedman, the company has a global clientele and offices around the globe.

Learn more about The Friedman Groups’ retail solutions at https://www.thefriedmangroup.com.