MRRS adds "Consumer and Market Insights: Meat in Italy" latest studies,published in January 2017. It is a professional and in-depth study.

Consumer and Market Insights: Meat Market in Italy provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Consumer and Market Insights: Meat Market in Italy identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Meat consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Figure And Tables

Table 1: Country Indicators – overall food value and volume, 2015 
Table 2: Market value analysis in € and US$, 2010–2020 
Table 3: Market volume growth analysis, 2010–2020 
Table 4: Exchange rate fluctuations: US$ to € 
Table 5: Market volume growth, by category, 2015–2020 
Table 6: Segment level analysis by category, 2015 
Table 7: Average price per kg comparison by categories 
Table 8: Retailer price dynamics (includes % difference from average price) 
Table 9: Leading retailers Table 10: Leading brands by category, 2015 
Table 11: Over/ under consumption by gender and age, 2015 
Table 12: Level of influence of a consumer survey trend on consumption by volume, 2015 
Table 13: Level of influence of a consumer survey trend on consumption by category volume, 2015
...

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