Welcome to COVETI, a platform dedicated to unearthing hidden talents from across the globe and providing you with the world's most exclusive independent designers for both men and women.

The recently launched eCommerce site, COVETI, takes shoppers on a journey of discovery. Unearthing hidden treasures, the site epitomizes luxury. Looking to masterful craftsmanship, pieces are unique and precious offering inspiration to those who invest in their dazzling beauty. Filling their client's hearts with desire - a feat that doesn’t come with ease, COVETI handpicks all of its designers such as Ganor Dominic, Carla Lopez, Opes Robur, Oraik to name a few. Carefully curating the selection on offer, the objects speak to each individual’s wants and needs. To visit COVETI is to enter a world of curated splendour much like a stylish publication, however when browsing through the pieces you can simply click, in order to invest in the piece that catches your eye.

Each month sees COVETI present an exceptional selection of products, to excite and delight. From old favourites to classics that have stood the test of time, clients must be quick to shop for once they are gone, they won’t be returning. Exclusivity is central to the ethos of the brand. Looking to source designers who have a special story or companies who create one-off designs, other collections on offer feature

limited editions and bespoke or made to order products. The design is of upmost importance for COVETI, with exquisite materials offering more than just surface beauty, but objects that actually enrich their owners’ lifestyle.

With such outstanding and exclusive products on offer, the team at COVETI take pride in their selections. Encouraging customers to be unique, they believe that emerging and independent brands should have a level playing field. The first to promote many of them in the region and beyond, COVETI ensures that a bulk of the sales go directly back to the designers, in order for them to continue in their innovations. Supporting small brands in their launch through patented technology for production on demand also assists them in lowering their costs. Therefore, meaning that COVETI act as a market entry point for designers in the Middle East and North Africa. Coveti believes in supporting initiatives that are changing the world for the better such as Walk For School, developed by their partners, Panafrica, that looks to support education and professional training in West Africa.

Building credibility and confidence from their consumers, COVETI is set to become a game changer in the world of retail and accessories. Committed to artistic freedom and seeing fashion as an expression of one’s self, the team spends countless hours ensuring the brand only selects the best collections in the market.

With cutting edge technology, the brand aims to lead and inspire with data driven management, analysis and mining infused with innovative creativity. Travelling the world to find such unique concepts, there is nothing tame about COVETI. Radical and adventurous, they encapsulate quality and style, encouraging freedom of expression.

THE FOUNDER

Emirati, Heba Al Fazari is a visionary. Armed with a Georgetown Global MBA, diplomatic experience, economic policy and business development to name but a few, Heba uses many innovative strategies to expand her business across different territories. An adventurer who has travelled across the globe, discovery has been her lifelong passion. In particular, a love for unveiling new treasures, Heba set out on a new journey to create an online experience that allows clients to liven up their wardrobes with exclusive and luxurious items.

Founding COVETI following fourteen years in the business industry, her experience in leadership across many different cultures and territories has cultivated a rich and solid network and has positioned her business acumen into the spotlight - the perfect base for launching her own retail concept. With a multinational background, Heba holds a wealth of international experience. Working with both emerging and developed markets, her travels have allowed her to seek out treasures from every corner of the globe. Discovering hidden boutiques and small local designers, the pieces she uncovers are beautiful and unique. Heba’s goal is to create a revolutionary data-driven online experience that not only creates value and new opportunities but to also take the COVETI customer on an inspiring adventure into a one-stop destination of picturesque items that will surely liven up any wardrobe.