In 1992, Amy Lichtenstein opened Lichtenstein Research. Three short years later, as other companies were shutting their doors, Amy Lichtenstein was expanding, taking her company, Lichtenstein Research, nationwide. Lichtenstein Research was still in its infant stage when demand for her services inspired Amy Lichtenstein to expand. Amy Lichtenstein had built a strong company on creativity, intelligence, and consideration of her clients’ needs.
Since 1995, when she went national despite all of the financial instability that she has seen, Amy Lichtenstein has continued to grow and change, making Lichtenstein Research a leader in the market research recruitment field. Amy Lichtenstein has some advice to share on how to succeed in a tough economy.
Amy Lichtenstein’s first piece of advice is not to be afraid to take chances. Deciding to take her company national was a huge decision for Amy Lichtenstein, but one that she has never regretted. “Of course, I was nervous about making such a large leap with such a young company,” Amy Lichtenstein says of making the decision to go national, “but sometimes you just have to have faith in yourself and take the leap.”
Second, be honest with your clients about what you can and cannot do. Amy Lichtenstein is known in the market research recruitment field for her honesty. Her recommendation is to never give a client a straight “no” because there is always something you can do to give them alternatives. Amy Lichtenstein’s advice is to simply tell them what you can do for them instead of what you cannot do.
Amy Lichtenstein’s third piece of advice is to keep growing. Technology and the world are changing fast and you need to keep up. If you are not growing, you are shrinking. Amy Lichtenstein has seen so many companies grow complacent and go out of business as a result.
Amy Lichtenstein has grown her company from a one-woman operation to a nationally recognized leader in the field of market research recruitment. During this time, the economy has had many ups and downs but Amy Lichtenstein has weathered all of the economic turmoil. Follow these three simple pieces of advice and you may just achieve the success that Amy Lichtenstein has seen in her career.