Consumers are slowly moving from carbonated soft drinks to healthier options, making flavored milk one of the fastest growing segments in the dairy market. The government is also taking keen interest in developing and enhancing dairy products. With growing urbanization and changing lifestyles, the ready to drink flavoured milk segment represents a very convenient option for the consumers. The flavoured milk market is anticipated to grow at a CAGR of around 25% during 2011-2016.
As per our latest research study, Flavoured Milk Market 2015, covers the current and future analysis of flavoured milk market. The study analyzes the market dynamics and the demand percentage raised by the teenage age-group segment. The demand for flavours with nutritional benefits is also increasing for consumers.

The report also studies the companies, who are experimenting right flavours, portion sizing and formulation, to make flavoured milk meet huge range of health, nutritional and lifestyle needs. Further in the competitor profile section, we have done a competitive analysis based on the parameters like product portfolio, its actual availability at outlets, expansion plan and geographical reach etc. The top players covered in this report include Amul, Mother Dairy, and Britannia etc.
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The research analyzes various crucial factors, like regional player’s increasing penetration in untapped parts of southern and eastern region, impact of distribution channel effectiveness. In addition, the report studies the factors driving the regional market and the preferred flavour in the top regions. This will help the new entrants or existing players to make their investment decision wisely.
This report is an outcome of extensive research and analysis of the flavoured milk market. It provides an in-depth analysis of trends driving the market like, increasing share of ‘ready-to-drink’ category, turning to flavoured milk as an alternate to other beverages, indulgent eating and drinking experience.