But the biggest concern of Amazon sellers is account suspension which could be sudden and happen without a warning. The best way for sellers to address this is by insuring their seller account against suspension.
The need for a suspension insurance
“Prevention is better than cure” is an appropriate phrase when it comes to suspension insurance for a seller account. With suspension insurance, sellers can be sure of getting their account reinstated without paying the hefty cost associated with the task. It will help you in getting your business back and keep your revenue coming; ensuring business continuity shortly after suspension. There are many sellers who are unable to afford help to get their account reinstated, and in such cases, they might lose the business they have built over time.
The brick and mortar business analogy
An online business, just like a physical brick and mortar store, is exposed to a number of liabilities that need to be secured.
In case of a brick and mortar store, it could be at risk of fire, waterlogging, electrical fault, and various other mishappenings against which you would require insurance. The business insurance policy will help you cover the costs of repair and income loss due to the unforeseen circumstance. Such insurance policies help the sellers ease the financial burden of a big business setback.
Similarly, if you are an online seller, a suspension could lead to shutting down of your business. In such a scenario, suspension insurance will ease the financial burden due to the setback caused by account suspension. All business owners work hard to protect their business and employees’ interests, therefore insurance against account suspension is crucial to tackling the unforeseen circumstance in the online business environment, i.e., account suspension.
Why does a seller account gets suspended?
You might think that by following all the rules and guidelines laid down by Amazon, you have secured your business account from suspension. But that might not be the case. As it is well known that Amazon’s loyalty and attention lie heavily with the customers. In such a scenario, there could be hundreds of possible reasons for a seller account to get suspended.
Amazon follows a policy of reacting first and then asking the questions. Once your account gets suspended, going ahead with the reinstatement process is a cumbersome exercise. Also, if you do not pursue the reinstatement process carefully and make mistakes while appealing against the suspension, it will only delay the process. A lot of miscommunication might also happen while going back and forth with the concerned team at Amazon for reinstatement, especially when you do not know the exact reason for suspension.
Suspension insurance is a boon for sellers
Seller suspension insurance comes as a service when you become a member of Amazon Seller Association. An AMSA membership allows you to avail expert reinstatement services in case of account suspension. While you focus on planning how to restart your business post reinstatement, our experts do a thorough audit of your seller account to identify possible reasons for account suspension and proceed with the appeal accordingly. Our account managers will follow up with Amazon to get your account reinstated and solve the existing issues that led to the suspension. All this at what price you ask? Well, you can become an AMSA member at just $119.99 per month and insure your seller account against suspension along with other benefits worth $6800 for free. Become an AMSA member now!
Seller suspension insurance can be purchased for a low annual rate compared to many other insurance policies and is essential for anyone who earns the bulk of their income selling online.