Toronto, Canada – 08/01/2021: The entertainment industry is rapidly growing, and with it are the expectations of people worldwide. Brands have to consistently come up with innovative and interesting marketing tactics to help them stand out amongst competitors.

In the hope of creating unique content, digital signage has slowly picked up pace as the #1 source for quick and fun advertisement projections. With the help of Toronto based digital display provider ClearTouch Media, businesses are using display screens to advertise their brands to the general public.

While digital signage was initially used to project slideshows of brand images, the concept has since been expanded to entertain potential audiences and bring about more engagement. Many brands are launching social media challenges and hashtags on their digital signage boards to encourage social media engagement amongst users. Additionally, many companies are also using their display screens as photo ops for customers with trendy backdrops, making for Insta-perfect pictures.

When asked about the recent surge in innovative digital signage usage, a representative for ClearTouch Media said, “We always knew that digital signage is the way forward for advertising, but it’s so refreshing to see the creative responses from brands and their customers alike. Marketing has always been about trying new and different things that make you stand out, and we're honoured that our display systems can facilitate this growing creativity without any problems. The best thing about a digital display screen is the ease of use, and the fact that brands are constantly switching up their strategies and projecting it on our premium display screens is proof of that!”

ClearTouch Media also provides display controllers for easy customization of advertising content on their display screen. The display controller is compatible with HD cameras, laptops, DVD players and digital TV set-top boxes.