The adoption of pandemic-fueled technology has enabled the healthcare industry to overcome challenges, including cybersecurity, telehealth, invoice and payment processing, patient experience, effective payment models and big data. The response to the novel COVID-19 pandemic has accelerated the adoption of new digital technologies in the industry. It also encourages advances in health technology. Since the start of 2020, these advances have transformed the healthcare industry into a next generation industry by accelerating the digitization of their internal and external operations over two to three years.

This surprising impact of technology on the healthcare industry has given rise to unexpected competition between key players in the B2B healthcare market. Whatever the field, adapting to modern changes is the best strategy for growth. Get the latest information according to changes or keep yourself out of date is the new norm in the healthcare industry.

The following trends and technological advances in the health care industry due to the pandemic in 2020 show that healthcare providers are always looking for new ways to increase their productivity, performance and efficiency. It is a necessity nowadays during a pandemic, for them to get ahead of their competitors.

• Telemedicine

• Artificial Intelligence (AI) in health care

• Internet of Medical Things (IoMT)

• Supply chain management technology

• Privacy concerns

• AR / VR / MR in Health Care

• Blockchain

• Digital marketing trends in health care

This article examines the main innovations, advances and trends brought about by the global pandemic in 2020 in the healthcare industry.

PANDEMIC-BASED IMPROVEMENT
One of the biggest challenges facing the healthcare industry in the US today is its digital capacity to effectively engage consumers and keep them healthy. This can include helping people to prevent contracting various diseases such as COVID-19 and effectively managing various other chronic conditions. This is where technology in the health care industry has a major role.

Due to the latest technological advances, the healthcare industry is already developing but the COVID-19 pandemic is accelerating this transformation dramatically. McKinsey reports that US $ 250 billion has been spent on technology in the US healthcare industry to turn the industry into a virtual care model after the pandemic. Also, a study by FAIR Health, a non-profit group, said the increase in telehealth claims in the US was 4,000% by 2020.

Here's a detailed look at the aforementioned progress, innovations or trends brought about by the pandemic in the industry.

TELEMEDICINE
Has the world ever thought that someday doctors will be able to remotely check patients' health via smartphones or computers? Telemedicine, a new trend in technology in the health care industry, overcomes many challenges in the industry. Technological improvements in the industry have made telemedicine easier, even for people who are not computer savvy. Telehealth services are now provided through different telemedicine applications.

With regard to the pandemic, rather than in-person visits, 43.5% of primary medical visits were conducted using the telehealth method in April 2020 in the US. The main benefit of telemedicine is that it reduces contact between health workers, patients and other patients. This reduces the chances of spreading infectious diseases.

Reports say that 71% of Americans found telemedicine useful at the start of the pandemic. This trend is expected to continue in the coming years as well. With the pandemic, telemedicine is seeing an immediate explosion compared to previous years. This telehealth boom is projected to reach US $ 185.6 billion by 2026.