The demand for e-commerce platforms has boomed over the past five years, and with a lot of small businesses and startups marketing their products and services online, it can be very difficult to stand out. As per a Stista report, global e-commerce sales are expected to amass $4.5 trillion by 2021. In a growing market where niche products and individualism attract sales, you have to do the right things to stay relevant.
This begins with having exceptional products – if people don’t find the need for your offerings, your ecommerce site will be for naught regardless of how intuitive it is. Next is how you present your products and services. Web design trends are constantly changing, you have to make sure you keep your site looking fresh and functional.
CanvasPop Co-Founder, Adrian Salamunovic stated that the main goal of any e-commerce business owner is to build a website that is as user-friendly as possible. Sometimes, this means constantly monitoring and testing your website, how users interact with various elements, and what generates sales.
"Mostly everything we do is driven by data when it comes to prioritizing design-level changes," Salamunovic stated. "We always start with what's best for our customer experience and, secondarily, how that decision will affect conversions/sales … A lot of things don't work, the key is to be constantly testing things, looking at the data and making corrections. Try new things, and learn fast."
Another vital part of this process is brainstorming about your website, the functionalities you want to incorporate, and what the purpose of each element and feature serves. It is a must to separate yourself as a mediator between your product and the customer. You should instead allow the customer to interact with your listings in the most intuitive way. Founder and primary designer of the web development and design firm 97 Switch, Jeremy Greenberg, stated that e-commerce website owners should be critical about design elements and features that serve their own purpose. Remember, your e-commerce site is your business’ salesperson that’s working 24/7.
"Sometimes I will see clients who want some sort of random feature on the site that doesn't really correlate with the user experience," Greenberg stated. "People should understand what the experience [of a business] is like by going to the website as it would be going to the location of a business or talking to a person in the business. So, any other distractions can be really detrimental to a site."
There are two ways to build an e-commerce website: hiring a web design and development company or building one on your own through web builders like Wix or Shopify. There are advantages and disadvantages that come with both. Hiring a web design and development company means that you’re going to have more control over your website, but will cost more. Using a third party software or website builders is relatively less expensive, but could only build a more basic website. Regardless of how you wish to build your website, be sure to incorporate the best practices in order to stay relevant and not be left out by the competition..
Algorithm IT Solutions may be new in the business but their web designers and developers amassed years of experience in building websites on various platforms. Hiring their service will surely give you a professionally made, user-centric, and functional website. Check us at www.algorithmitsolutions.com.